Ultimate Guide to Business Writing
Language: English
Published by Taylor and Francis Ltd, GB, 2021
- Softcover
- New
Seller: Rarewaves.com UK, London, United KingdomRarewaves.com UK
AbeBooks seller since June 11, 2025
Condition: New
£ 44.14
Quantity: 1 available
Add to basketItem description from seller
Seller Inventory # LU-9780367700195
- Title
- Ultimate Guide to Business Writing
- Author
- Julian Maynard-Smith
- Publisher
- Taylor and Francis Ltd, GB
- Publication year
- 2021
- Condition
- New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0367700190
- ISBN 13
- 9780367700195
- Item weight
- 370 grams
The Ultimate Guide to Business Writing is a comprehensive guide on how to write any kind of business document. Written clearly in an engaging voice, it explains in depth the whole process: from determining objectives to establishing readers’ needs, conducting research, outlining, and designing a template; to writing the first draft; to editing for meaning, accuracy, concision, style and emotional impact; to creating glossaries and indices; to proofreading and working with reviewers.
The book also explains how to exploit the psychology of perception and motivation, collaborate effectively with business colleagues, manage documents holistically across an organisation, and deal with the other everyday practicalities of managing knowledge in a corporate environment. Every section of the book is packed with questions to stimulate thinking and generate meaningful answers, and dozens of examples of what works and why. The book’s also rich in practical examples drawn from real life, anecdotes, humour, and visual aids. But the advice isn’t just practical and anecdotal: it’s also rigorously supported by scientific evidence from notable linguists and psychologists such as Steven Pinker, Daniel Goleman and Yellowlees Douglas. And anyone keen to explore further will benefit from the bibliography and links to videos and other online resources.
The book is ideal not just for professional business writers, such as editors, technical writers, copywriters and creative directors; it’s also suitable for anyone whose job requires them to write, whether it’s something as simple as an email or as complex as a set of policies or a handbook.
"Synopsis" may belong to another edition of this title.
About the Author
Julian Maynard-Smith is a business writer and knowledge manager with over 30 years of experience, principally in financial services and IT. He’s worked in the UK, France and Germany, and runs his own company providing consultancy, training and coaching.
"About the title" may belong to another edition of this title.
Rarewaves.com UK
London, United Kingdom
AbeBooks seller since June 11, 2025
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