UX for the Web

If you want to create web apps that are not only beautiful to look at, but also easy to use and fully accessible to everyone, including people with special needs, this book will provide you with the basic building blocks to achieve just that.

Marli Ritter is a UX specialist and web accessibility evangelist who started off as a basic web designer in the '90s. Creating websites, she recognized the critical link between branding and design early on and spent the next couple of years studying brand communication at Vega School of Brand Leadership in Gauteng, South Africa.During this time, she discovered her passion for education and decided to focus on lecturing web design and development at a selection of private educational institutions within the AdvTech group. This love for sharing knowledge did not stop at lecturing, however, as Marli also worked closely with the Independent Institute of Education (IIE) to develop the curriculum for the revised web design and development qualification. Her time spent in education was invaluable, but her desire to explore new avenues guided her back to the industry. Marli took a leap into the e-commerce sector by joining the Comair Limited team, creating brand-focused digital designs, while doing frontend development on travel brands such as kulula, Holiday Tours, mtbeds, GoTravel24, and African Dream Holidays. Once again in search of new adventures, Marli found herself drawn to the vibrant brand and international presence of Travelstart. She joined this dynamic team to help improve UX across multiple countries and languages. This exposure to complex e-commerce systems catering to a broad user base made her more determined to learn design and development techniques that will enhance a user’s experience. This intricate dance between branding, design, development, and the end user is ultimately where her love affair with UX started. Her passion for the field is driven even further by her interest in cultural anthropology, psychology, and human behavior as well as her need to understand a user’s behavior when interacting with digital products.The past couple of years have seen Marli actively raising awareness by giving talks at local MeetUps as well as presenting a paper on the importance of web accessibility for everyday digital products at the annual South African UX Conference.Her mission is to remove the divide between users that are fully able and users with limited abilities, to create a mindset that usability is, in fact, for everyone despite their limitations.Cara Winterbottom has a lifelong fascination with people, ideas, and data. This first led her toward the fields of psychology and philosophy. During this time, she discovered an interest in technology, especially how it can enable research and design around people, ideas, and data. These two strands converged when she discovered the field of user experience.Cara has a strong academic background, with degrees in psychology and computer science. Her PhD in computer science was earned through designing, building, and user testing an authoring tool for novices to create 3D interactions for virtual environments. This sparked her interest in user experience. After an academic career of over a decade, Cara joined Flow Interactive, a leading UX agency in Cape Town, South Africa. Here, she learned how to deliver quality research and design work that leverages the best parts of academic rigor and business requirements and processes. For the past 6 years, she has worked as a freelance consultant, further developing these skills in a variety of settings and for a variety of products. The areas of user experience in which she is most interested are qualitative and quantitative research methods, especially usability testing and analysis, information architecture, and interaction design.