USERPALOOZA - A Field Researcher's Guide: . because it's easier to design for a customer you understand.
Language: English
Published by Nick Bowmast, 2018
- Softcover
- Used
Seller: Bingo Used Books, Vancouver, WA, U.S.A.Bingo Used Books
AbeBooks seller since October 24, 2002
Condition: Used - Fine
£ 15.26
Quantity: 1 available
Add to basketItem description from seller
Trade paperback in near fine to fine condition.
Seller Inventory # 179431
- Title
- USERPALOOZA - A Field Researcher's Guide: . because it's easier to design for a customer you understand.
- Author
- Bowmast, Nick
- Publisher
- Nick Bowmast
- Publication year
- 2018
- Condition
- Fine
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0473458764
- ISBN 13
- 9780473458768
- Illustrator
- Tait, Mat
...because it's easier to design for a customer you understand.
"This book marries industry-leading design strategy with hard-won practical experience delivering actionable fieldwork. Whether you’re just starting out with field research or an experienced anthropologist - USERPALOOZA will inspire you to find the next level of your research craft."Andrew Harder, Director of Design Research & Strategy, eBay
Today’s brands aspire to be user-centred, they talk of ‘putting the customer at the centre of everything we do’. This book shows you how to do the opposite. To put yourself at the centre of everything the customer does.
Nick Bowmast's USERPALOOZA is a guide to conducting field research, to meet your customer, understand who they are, how they think and what they do, to bring their voices, experiences and realities to bear on the way your brand brings its product or service into their world.
This book is for you if...
- you want to understand your customer – for yourself, your clients or your internal teams.
- you work in the trenches of brand, marketing, or design – physical or digital – and want to understand how people think, feel and behave around your product or service.
- your team or clients are insight-starved and looking to fuel their decisions about what really matters to customers, by meeting them in their world.
What you’ll learn:
- How to think about, plan and conduct successful field research to inform design projects.
- How to gain insight and understanding by connecting with your customer, either visiting them in their home or context.
- Who to talk to, how to choose and find them
- Priming yourself and your team for a high value immersive experience
- Capturing moments that matter with notes, images and audio
- Interview techniques and tools to open your senses and your customers’ world
- Making sense of your data
- Shaping and sharing your insights for engaging, lasting impact.
More praise for USERPALOOZA:
“This is a terrific practical guide to doing empathy work with your customers. If you are in any business that delivers a product or service to any customer you will find the book useful. Nick brings a sense of humor to this as well as a wealth of experience.”
Perry Klebahn Adjunct Professor Stanford University d.school
“USERPALOOZA is one of those genuinely useful books. It offers practical advice that never loses sight of the fact that our users are always first and foremost human beings. Add it your reading list and your book shelf.”
Genevieve Bell. Anthropologist, futurist & Intel Sr Fellow
“Nick captures the reality of field research with a rare sensitivity. USERPALOOZA skips the ‘why’ to make more space for a fantastic, jargon-free, practical guide to anyone starting out in what we call user research. Genius.”
David Whittle. VP Product Insights – Spotify.
"Synopsis" may belong to another edition of this title.
Bingo Used Books
Vancouver, WA, U.S.A.
AbeBooks seller since October 24, 2002
Shipping rates within U.S.A.
| Item | 5 to 14 business days | 2 to 6 business days |
|---|---|---|
| First item | £ 5.24 | £ 9.75 |
Payment methods
Specialty
Educational, Engineering, and all other nonfiction titles., Textbooks, Technical, Psychology, MathematicsSeller's business information
Bingo Used Books
WA, U.S.A.
Terms of sale
To order book through a secure site back up and click on "add to your basket". Surface mail (Media) is $4.50 and Priority is $6.99. International rates vary depending on size of book and in some instances we may need to request additional funds to cover the cost of shipping a very heavy book internationally. If you are paying by check or money order, please mail to: Bingo Books at 13016 NE 37th Court, Vancouver, WA. 98686. If you happen to receive a book that is not as described you may return it within 30 days. If you have any further questions, please email us or call (503)231-4091. Rob Briggs dba Bingo Used Books BingoUsedBooks@gmail.com
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to Bingo Used Books, Vancouver, Washington, U.S.A., without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.
Shipping terms
Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.