UCLA Anderson Business and Information Technologies Project : A Global Study of Technology and Business Practice 2016

Mangal, Vandana (EDT); Mandelli, Andreina (EDT); Karmarkar, Uday (EDT); La Rocca, Antonella (EDT)

ISBN 10: 9814713988 / ISBN 13: 9789814713986

Published by World Scientific Publishing Company, 2016

Unread book in perfect condition. Seller Inventory # 25526695

Synopsis:

This is the fourth of a series of research volume of papers from the Business and Information Technologies global research network. The BIT network comprises 21 partners from 17 countries, and conducts studies on the impact of new information and communication technologies on business practice, industry structure and economic change. This volume contains papers from BIT partners in Taiwan, New Zealand, Chile, USA, Italy, South Korea, and Switzerland. The papers address a range of subjects including the diffusion of mobile apps in the health area, role of trust in e-commerce, impact of digital technology in the role and practice of product management in technology intensive companies, new digital business practices in Taiwan, social media marketing, social activities of a B2B community with the case of BTicino, product-service system, and information diffusion in social networks.

From the Inside Flap: Most of the large economies in the world are already dominated by services. Developed countries are now also becoming information economies; the US is a case in point. The confluence of these trends means that information services are the largest part of the US and other developed economies, with others close behind. This evolution is being accompanied by a revolution: the rapid industrialization of information services. These developments have manifold consequences for the economy as a whole, as well as for productivity, trade, jobs, globalization and competition. At the sector level, many industries are undergoing massive changes in structure. There are also significant implications for management strategies and internal organizational structure for all firms.

The Business and Information Technologies (BIT) project at UCLA Anderson is a global effort to track and assess these changes through GNP studies, surveys of business practice, and studies of key industry sectors.

Bibliographic Details

Title: UCLA Anderson Business and Information ...
Publisher: World Scientific Publishing Company
Publication Date: 2016
Binding: Hardcover
Condition: As New