The Typography of Advertisements (Classic Reprint)

Language: English

Published by Forgotten Books, 2017

0282503730 / 9780282503734

  • Softcover
  • New
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Seller: Forgotten Books, London, United KingdomForgotten Books

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Softcover

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Print on Demand. This book examines the use of typography in advertising, arguing that this element plays a significant role in capturing and holding the reader's attention. It emphasizes the importance of prioritizing readability, using simple designs and avoiding excessive display to ensure the message is effectively conveyed. Additionally, the book explores the psychological impact of design on the reader, highlighting the need for careful consideration when choosing fonts and layouts. Through a combination of theoretical insights and practical examples, this valuable resource provides advertisers with the tools to enhance their campaigns and produce advertising materials that achieve maximum impact. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book.

Seller Inventory # 9780282503734_0

Title
The Typography of Advertisements (Classic Reprint)
Author
Frederick James Trezise
Publisher
Forgotten Books
Publication year
2017
Condition
New
Book Type
print-on-demand item
Binding
Paperback
Language
English
ISBN 10
0282503730
ISBN 13
9780282503734
Seller catalogs
Marketing

Forgotten Books

London, United Kingdom

5-star seller

AbeBooks seller since June 2, 2021

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Store description

Forgotten Books’ Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the quality of the aged text.

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Trade

Seller's business information

FB &c Ltd

Dalton House, 60 Windsor Avenue
London, United Kingdom SW19 2RR