A Twenty-First Century Guide to Aldersonian Marketing Thought
Language: English
Published by Humana, 2005
- Hardcover
- New
Condition: New
£ 172.36
Quantity: 2 available
Add to basketItem description from seller
A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Both Alderson's seminal contributions to marketing theory and his "best practices" articles in the areas of marketing management and ethics have been reproduced. Contributions by others about Wroe Alderson include a biography and a number of previously published articles that build on Alderson's theoretical contributions. Six original articles further explore Wroe Alderson's life, his work, his character and his intellectual impact. This book also contains two bibliographies: one of material written by Alderson over a forty year period and the other of publications that discuss his work. This single volume provides readers with an "in depth" understanding of the nature, the scope, and the magnitude of Alderson's highly original and lasting contributions to marketing theory and thought. Sprache: Englisch Gewicht in Gramm: 1019.…
Seller Inventory # IB-419854
- Title
- A Twenty-First Century Guide to Aldersonian Marketing Thought
- Publisher
- Humana
- Publication year
- 2005
- Condition
- Neu
- Binding
- Gebundene Ausgabe
- Language
- English
- ISBN 10
- 0387261753
- ISBN 13
- 9780387261751
- Item weight
- 1,019 grams
A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Both Alderson’s seminal contributions to marketing theory and his "best practices" articles in the areas of marketing management and ethics have been reproduced. Contributions by others about Wroe Alderson include a biography and a number of previously published articles that build on Alderson's theoretical contributions. Six original articles further explore Wroe Alderson's life, his work, his character and his intellectual impact. This book also contains two bibliographies: one of material written by Alderson over a forty year period and the other of publications that discuss his work. This single volume provides readers with an "in depth" understanding of the nature, the scope, and the magnitude of Alderson’s highly original and lasting contributions to marketing theory and thought.
"Synopsis" may belong to another edition of this title.
From the Back Cover
A Twenty-First Century Guide to Aldersonian Marketing Thought familiarizes a new generation of marketing students and scholars with the life, the writings and the intellectual legacy of Wroe Alderson, unquestionably the most influential marketing thinker of the mid-twentieth century. Half of the material presented was written by Alderson between 1948 and his death in 1965. The focus is on Alderson's seminal contributions to marketing theory but then path--breaking material written by him in the areas of marketing management and marketing ethics is also reproduced. Contributions by others about Alderson include a biography and a number of previously published articles that build on Alderson's theoretical contributions, thus making those contributions even more relevant to today's business students. In addition, six original articles further explore Wroe Alderson's life, his work, his character and his intellectual impact. This book also contains a complete listing of publications by Alderson and a detailed bibliography of publications that discuss his work. The end result is a volume that provides readers with a real understanding of Alderson's most important and still relevant ideas.
"About the title" may belong to another edition of this title.
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