Tupperware: The Promise of Plastic in 1950's America
Language: English
Published by Smithsonian Books, 1999
- Hardcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Good
£ 4.75
Quantity: 2 available
Add to basketItem description from seller
From Wonder Bowls to Ice-Tup molds to Party Susans, Tupperware has become an icon of suburban living. Tracing the fortunes of Earl Tupper's polyethylene containers from early design to global distribution, Alison J. Clarke explains how Tupperware tapped into potent commercial and social forces, becoming a prevailing symbol of late twentieth-century consumer culture. Invented by Earl Tupper in the 1940s to promote thrift and cleanliness, the pastel plasticwares were touted as essential to a postwar lifestyle that emphasized casual entertaining and celebrated America's material abundance. By the mid-1950s the Tupperware party, which gathered women in a hostess's home for lively product demonstrations and sales, was the foundation of a multimillion-dollar business that proved as innovative as the containers themselves. Clarke shows how the party plan direct sales system, by creating a corporate culture based on women's domestic lives, played a greater role than patented seals and streamlined design in the success of Tupperware.…
Seller Inventory # 00110530054
- Title
- Tupperware: The Promise of Plastic in 1950's America
- Author
- Alison J Clarke
- Publisher
- Smithsonian Books
- Publication year
- 1999
- Condition
- Good
- Binding
- Hardback
- Language
- English
- ISBN 10
- 1560988274
- ISBN 13
- 9781560988274
"Synopsis" may belong to another edition of this title.
Review
"
This detailed and entertaining book explores how the plastic storage containers known as Tupperware rose to prominence in 1950s America. . . . Tupperware was more than just a clever use of plastic and an equally clever marketing tool, it was a symbol of its time and a perfect product for a consumerist age. "American History
"
[Tupperware] explores that domestic icon of suburbia and its role in feminist history. "Washington Post
"
Clarke s cultural analysis contributes to our growing appreciation of women s agency in the 1950s USA, as well as in the larger culture of consumption. "Women s Review of Books""
"Alison Clarke tells [Tupperware's story] with wit and erudition."--Newsweek
"This detailed and entertaining book explores how the plastic storage containers known as Tupperware rose to prominence in 1950s America. . . . Tupperware was more than just a clever use of plastic and an equally clever marketing tool, it was a symbol of its time and a perfect product for a consumerist age."--American History
"[Tupperware] explores that domestic icon of suburbia and its role in feminist history."--Washington Post
"Clarke's cultural analysis contributes to our growing appreciation of women's agency in the 1950s USA, as well as in the larger culture of consumption."--Women's Review of Books
"About the title" may belong to another edition of this title.
World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
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