Truth : A User's Guide

MacDonald, Hector

ISBN 10: 0593079329 / ISBN 13: 9780593079324

Published by Transworld Publishers Limited, 2018

Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 45201511-75

Synopsis:

'Macdonald zeros in on the slipperiness of factuality, offering an array of case studies from the worlds of history, commerce and – of course – politics.'
New York Times Book Review
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True or false? It’s rarely that simple.

There is more than one truth about most things. Eating meat is nutritious but it’s also damaging to the environment. The Internet disseminates knowledge but it also spreads hatred. As communicators, we select the truths that are most useful to our agenda.

We can select truths constructively to inspire organisations, encourage children, and drive progressive change. Or we can select truths that give a false impression of reality, misleading people without actually lying. Others can do the same, motivating or deceiving us with the truth. Truths are neutral but can also be highly versatile tools that we can use for good or ill.

Hector Macdonald here explores how truth is used and abused in politics, business, the media and everyday life. Combining great storytelling with practical takeaways and a litany of fascinating, funny and insightful case studies, Truth is a sobering and engaging read about how profoundly our mindsets and actions are influenced by the truths that those around us choose to tell.
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For fans of Nudge, Black Box Thinking and The Art of Thinking Clearly, a fascinating dive into the many ways in which ‘competing truths’ shape our opinions, behaviours and beliefs.

About the Author:

Hector Macdonald is a strategic communications consultant who has advised the leaders of some of the world’s top corporations in industries as diverse as financial services, telecoms, defence and healthcare. He is an expert in business storytelling and the bestselling author of four novels. Hector has lectured on truth for organisations such as Royal Mail, the Foreign & Commonwealth Office and the Global Coalition Against Daesh.


www.hectormacdonald.com

Bibliographic Details

Title: Truth : A User's Guide
Publisher: Transworld Publishers Limited
Publication Date: 2018
Condition: Very Good