- Used
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
AbeBooks seller since October 13, 2008
Condition: Used - Very good
£ 4.80
Quantity: 1 available
Add to basketItem description from seller
Seller Inventory # 45201511-75
- Title
- Truth : A User's Guide
- Author
- MacDonald, Hector
- Publisher
- Transworld Publishers Limited
- Publication year
- 2018
- Condition
- Very Good
- ISBN 10
- 0593079329
- ISBN 13
- 9780593079324
- Item weight
- 1.334 pounds
- Dimensions
- N/A
'Macdonald zeros in on the slipperiness of factuality, offering an array of case studies from the worlds of history, commerce and – of course – politics.'
New York Times Book Review
________
True or false? It’s rarely that simple.
There is more than one truth about most things. Eating meat is nutritious but it’s also damaging to the environment. The Internet disseminates knowledge but it also spreads hatred. As communicators, we select the truths that are most useful to our agenda.
We can select truths constructively to inspire organisations, encourage children, and drive progressive change. Or we can select truths that give a false impression of reality, misleading people without actually lying. Others can do the same, motivating or deceiving us with the truth. Truths are neutral but can also be highly versatile tools that we can use for good or ill.
Hector Macdonald here explores how truth is used and abused in politics, business, the media and everyday life. Combining great storytelling with practical takeaways and a litany of fascinating, funny and insightful case studies, Truth is a sobering and engaging read about how profoundly our mindsets and actions are influenced by the truths that those around us choose to tell.
________
For fans of Nudge, Black Box Thinking and The Art of Thinking Clearly, a fascinating dive into the many ways in which ‘competing truths’ shape our opinions, behaviours and beliefs.
"Synopsis" may belong to another edition of this title.
About the Author
Hector Macdonald is a strategic communications consultant who has advised the leaders of some of the world’s top corporations in industries as diverse as financial services, telecoms, defence and healthcare. He is an expert in business storytelling and the bestselling author of four novels. Hector has lectured on truth for organisations such as Royal Mail, the Foreign & Commonwealth Office and the Global Coalition Against Daesh.
www.hectormacdonald.com
"About the title" may belong to another edition of this title.
Better World Books Ltd
Dunfermline, United Kingdom
AbeBooks seller since October 13, 2008
Shipping rates from United Kingdom to U.S.A.
| Item | 11 to 28 business days | 11 to 28 business days |
|---|---|---|
| First item | £ 5.00 | £ 5.00 |
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Better World Books LTD.
THIRD FLOOR, ONE LONDON SQUARE, CROSS LANES
GUILDFORD, United Kingdom GU1 1UN
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