- Softcover
- New
Seller: Rarewaves USA United, HEBRON, KY, U.S.A.Rarewaves USA United
AbeBooks seller since June 20, 2025
Condition: New
£ 30.59
Quantity: Over 20 available
Add to basketItem description from seller
Purpose as a business philosophy has resulted in organizations struggling to make sense of what they need to do and made 'purpose washing' commonplace. Identify the challenges and opportunities in the age of purpose and learn how to create authentic messaging, activate successful campaigns and asses the value that these have for key audiences. Purpose has become a leadership and managerial imperative for businesses large and small, non-profit organizations and charities. However, many businesses don't know how to clearly execute this, and the marketing and PR function of many companies struggle disproportionately as a result. This had led to an increase in cynicism and the growth of 'purpose washing'. However, when purpose is created with an authentic culture, the opportunity for building brand reputation and positive customer engagement is significant. Truth Be Told will help readers understand exactly how to achieve this and present the core truths of their company or organization, to drive clear, authentic purpose powered communication. …
Seller Inventory # LU-9781398600164
- Title
- Truth Be Told
- Author
- John O'Brien, David Gallagher
- Publisher
- Kogan Page Ltd, GB
- Publication year
- 2021
- Condition
- New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1398600164
- ISBN 13
- 9781398600164
- Item weight
- 405 grams
- Dimensions
- 6.22 x 0.63 x 9.25 inches
"Synopsis" may belong to another edition of this title.
About the Author
<b>David Gallagher</b>, based in London, UK, heads international growth and development for Omnicom PR Group. He is co-chair of the PRCA Ethics Council, past ICCO president, past Cannes Lions jury president and serves on the court of the London School for Hygiene & Tropical Medicine, among other advisory boards.
"About the title" may belong to another edition of this title.
Rarewaves USA United
HEBRON, KY, U.S.A.
AbeBooks seller since June 20, 2025
Shipping rates within U.S.A.
| Item | 30 to 30 business days | 14 to 14 business days |
|---|---|---|
| First item | £ 37.83 | £ 50.69 |
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Rarewaves USA
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