Truth Be Told

Language: English

Published by Kogan Page Ltd, GB, 2021

1398600164 / 9781398600164

  • Softcover
  • New
See all details

Seller: Rarewaves.com USA, London, London, United KingdomRarewaves.com USA

5-star seller

AbeBooks seller since June 11, 2025

Softcover

Condition: New

£ 33.02

 Free Shipping 
Ships from United Kingdom to U.S.A.

Quantity: Over 20 available

Add to basket
Free 30-day returns

Item description from seller

Purpose as a business philosophy has resulted in organizations struggling to make sense of what they need to do and made 'purpose washing' commonplace. Identify the challenges and opportunities in the age of purpose and learn how to create authentic messaging, activate successful campaigns and asses the value that these have for key audiences. Purpose has become a leadership and managerial imperative for businesses large and small, non-profit organizations and charities. However, many businesses don't know how to clearly execute this, and the marketing and PR function of many companies struggle disproportionately as a result. This had led to an increase in cynicism and the growth of 'purpose washing'. However, when purpose is created with an authentic culture, the opportunity for building brand reputation and positive customer engagement is significant. Truth Be Told will help readers understand exactly how to achieve this and present the core truths of their company or organization, to drive clear, authentic purpose powered communication. …

Seller Inventory # LU-9781398600164

Title
Truth Be Told
Author
John O'Brien, David Gallagher
Publisher
Kogan Page Ltd, GB
Publication year
2021
Condition
New
Binding
Paperback
Language
English
ISBN 10
1398600164
ISBN 13
9781398600164
Item weight
405 grams
Dimensions
6.22 x 0.63 x 9.25 inches

Rarewaves.com USA

London, London, United Kingdom

5-star seller

AbeBooks seller since June 11, 2025

Shipping rates from United Kingdom to U.S.A.

Item12 to 17 business days12 to 17 business days
First item£ 0.00£ 0.00
Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.

Payment methods

  • Visa
  • Mastercard
  • American Express
  • Apple Pay
  • Google Pay

Seller's business information

RAREWAVES.COM LIMITED

Elsley Court, 20-22 Great Titchfield Street
London, United Kingdom W1W 8BE