Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
Language: English
Published by Wiley, 2010
- Softcover
- Used
Seller: Greenworld Books, arlington, TX, U.S.A.Greenworld Books
AbeBooks seller since June 20, 2025
Condition: Used - Good
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- Title
- Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
- Author
- Brogan, Chris; Smith, Julien
- Publisher
- Wiley
- Publication year
- 2010
- Condition
- good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0470635495
- ISBN 13
- 9780470635490
Today's online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits.
In this revised paperback version, learn how businesses are using the latest online social tools to build networks of influence and how you can use those networks to positively impact your business. Combining high-level theory and practical actions, this guide delivers actionable steps and case studies that show how social media can positively impact your business.
- New edition features specific first moves for entering social media for small businesses, educators, travel and hospitality enterprises, nonprofit organizations, and corporations
- Authors both have a major presence on the social Web as well as years of online marketing and new media experience
"Synopsis" may belong to another edition of this title.
About the Author
Julien Smith has been involved in Web communities for the last ten years. He was among the first adopters of podcasting and nowactively works with startups to help build a trusted audience on the Web.
"About the title" may belong to another edition of this title.
Greenworld Books
arlington, TX, U.S.A.
AbeBooks seller since June 20, 2025
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3703 Avenue E East
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