Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

Chris Brogan

11,212 ratings by Goodreads

Language: English

Published by John Wiley & Sons Inc, United States, New York, 2010

0470635495 / 9780470635490

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Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks

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The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition Today's online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits. In this revised paperback version, learn how businesses are using the latest online social tools to build networks of influence and how you can use those networks to positively impact your business. Combining high-level theory and practical actions, this guide delivers actionable steps and case studies that show how social media can positively impact your business. New edition features specific first moves for entering social media for small businesses, educators, travel and hospitality enterprises, nonprofit organizations, and corporations Authors both have a major presence on the social Web as well as years of online marketing and new media experience If you want your business to succeed, don't sit on the sidelines while new markets and channels grow. Instead, use the Web to build trust with your consumers using Trust Agents. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Seller Inventory # GOR003999241

Title
Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
Author
Chris Brogan
Publisher
John Wiley & Sons Inc, United States, New York
Publication year
2010
Condition
Very Good
Binding
Paperback
Language
English
ISBN 10
0470635495
ISBN 13
9780470635490
Item weight
376 grams
Dimensions
152 x 229

WorldofBooks

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In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company pioneering the circular economy. Today, we drive the circular economy through three re-commerce brands: - Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused. - Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media. - Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we’re helping charities increase revenue and reduce waste through re-commerce.…

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