True Color: The Strange and Spectacular Quest to Define Color--from Azure to Zinc Pink
Language: English
Published by PRH USA, 2026
- Hardcover
- New

Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
AbeBooks seller since October 9, 2009
Condition: New
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Add to basketItem description from seller
2026. Hardcover. . . . . . Books ship from the US and Ireland.
Seller Inventory # V9781524733032
- Title
- True Color: The Strange and Spectacular Quest to Define Color--from Azure to Zinc Pink
- Author
- Kory Stamper
- Publisher
- PRH USA
- Publication year
- 2026
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1524733032
- ISBN 13
- 9781524733032
begonia (n.): 3 -s : a deep pink that is bluer, lighter, and stronger than average coral (see coral 3b), bluer than fiesta, and bluer and stronger than sweet william — called also gaiety
What could “bluer than fiesta” possibly mean? While editing dictionaries for Merriam-Webster, Kory Stamper found herself drawn again and again to the whimsical color definitions in Webster’s Third New International Dictionary—especially when compared to the dry and impersonal entries that filled the rest of the dictionary. Stamper couldn’t help but wonder: Who was the voice behind these peculiar definitions?
Meet I. H. Godlove, an erratic but brilliant up-and-coming scientist who was one of the experts Merriam-Webster hired in 1930 to help revise the dictionary to reflect a rapidly modernizing world. His fascinating life mirrors the wild and winding journey that color science, color psychology, and color production took through the twentieth century. Stamper tracks these industries as they move into the atomic age and intertwine in strange and surprising ways, spanning two world wars and involving chemical explosions, an unexpected suicide, dramatic office politics, and an extraordinary love story.
Filled with captivating facts about color words and colors themselves—did you know that the word “puke” used to be a highly fashionable color before it was associated with vomit?—and fueled by Stamper’s inexhaustible curiosity, True Color will transform the way you see the world, from black-and-white to Technicolor.
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Kennys Bookstore
Olney, MD, U.S.A.
AbeBooks seller since October 9, 2009
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