Trend-driven Innovation: Beat Accelerating Customer Expectations
Henry Mason, David Mattin, Delia Dumitrescu, Maxwell Luthy, Alexander Osterwalder
Language: English
Published by John Wiley & Sons 06/11/2015, 2015
- Softcover
- Used
Seller: AwesomeBooks, Wallingford, United KingdomAwesomeBooks
AbeBooks seller since November 28, 2006
Condition: Used - Very good
£ 3.42
Quantity: 1 available
Add to basketItem description from seller
This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
Seller Inventory # 7719-9781119076315
- Title
- Trend-driven Innovation: Beat Accelerating Customer Expectations
- Author
- Henry Mason, David Mattin, Delia Dumitrescu, Maxwell Luthy, Alexander Osterwalder
- Publisher
- John Wiley & Sons 06/11/2015
- Publication year
- 2015
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1119076315
- ISBN 13
- 9781119076315
Beat accelerating customer expectations.
Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.
In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses. That means learning how to draw powerful insights from the way leading brands and disruptive startups―from Apple to Uber, Chipotle to Patagonia―redefine customer expectations.
Sharing the secrets that have led thousands of the world's most successful brands and agencies to rely on TrendWatching for over a decade, Trend-Driven Innovation is the book that will reconfigure your view of the business world forever.
You'll learn:
- How to spot emerging trends using three crucial building blocks, and how to recognize the expectation gaps that herald opportunity.
- Why most professionals focus on precisely the wrong trends and innovations, and how to avoid this.
- How to turn trends and insights into innovations that customers will love.
"Synopsis" may belong to another edition of this title.
About the Author
Henry Mason (Managing Director) has overseen trend thinking across all trendwatching.com's free publications and paid services since 2010. In the past 3 years, Henry has given over 50 keynote presentations in more than 25 countries across 6 continents. Henry has been quoted as a trend expert in numerous business publications, including The Guardian, Financial Times, El Pais, The New York Times and The Economist, and has appeared on television networks such as CNBC, the BBC, Al Jazeera and Brazil's Globo News.
David Mattin (Head of Trends & Insights) is responsible for day-to-day trend thinking across free and Premium content. He started his career on the features desk at The Times, and has written and presented documentaries for BBC Radio. His business, innovation and consumer insight journalism has appeared in a wide range of newspapers and magazines including CNBC, Quartz, Inc Magazine, the National, Harper’s Bazaar and more.
Delia Dumitrescu (Lead Innovation Architect) has delivered presentations and workshops across Europe, and guest lectures at various universities. She is a published trend and innovation expert, and author of several books including Road Trip to Innovation and was featured in Forbes Romania’s Top 30 Under 30 in 2014.
Maxwell Luthy (Senior Trend Strategist) represents trendwatching.com in North America, delivering keynotes and facilitating client workshops. Maxwell was previously the Director of trendwatching.com’s 2,600+ international spotter network.. He has spoken on trends in the US, UK, Turkey, South Africa and the Philippines, and has been quoted as a trend expert in publications such as the Financial Times.
"About the title" may belong to another edition of this title.
AwesomeBooks
Wallingford, United Kingdom
AbeBooks seller since November 28, 2006
Shipping rates from United Kingdom to U.S.A.
| Item | 4 to 15 business days | 4 to 15 business days |
|---|---|---|
| First item | £ 4.12 | £ 4.12 |
Payment methods
Store description
Started in an unfortunate mother's basement in 2004 with books that a student layabout no longer needed, AwesomeBooks now stocks over 2 million titles which are ready to be sent to your door within 24hours of ordering. Our heritage is in supplying great quality used books. We have over 1.8 million books in our distribution centre ready to be shipped to you at any time. We also sell new books and are increasing our range of titles every day.
Specialty
Used Books, New BooksSeller's business information
WRAP Ltd
Unit 4,, 119 Loverock Road
Reading, United Kingdom RG30 1DZ
Terms of sale
All our books are used in either Good or Very Good condition. Should there be any problems after purchase email us and we will sort it out to your satisfaction.
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to AwesomeBooks, Wallingford, United Kingdom, without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.
Shipping terms
We try to keep our shipping terms as simple as possible.