Treasure Hunt: Inside the Mind of the New Consumer. This item is unavailable.
Silverstein, Michael J.,Butman, John
115 ratings by Goodreads
Language: English
Published by Portfolio Hardcover, 2006
- Hardcover
- Used
Seller: Jenson Books Inc, Logan, UT, U.S.A.Jenson Books Inc
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- Title
- Treasure Hunt: Inside the Mind of the New Consumer
- Author
- Silverstein, Michael J.,Butman, John
- Publisher
- Portfolio Hardcover
- Publication year
- 2006
- Condition
- Very Good
- Binding
- hardcover
- Language
- English
- ISBN 10
- 1591841232
- ISBN 13
- 9781591841234
A guide for companies on how to better understand their customers explains how today's middle-income consumers are more able and eager to obtain "new luxury" goods by making informed financial compromises elsewhere, in a guide that cites the successful marketing practices of top corporations. 50,000 first printing.
"Synopsis" may belong to another edition of this title.
About the Author
Michael J. Silverstein is a senior vice president of The Boston Consulting Group and the coauthor of the business bestseller Trading Up. He works with leading companies around the world.
John Butman is the author of more than a dozen books.
John Butman is the author of more than a dozen books.
"About the title" may belong to another edition of this title.
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