Treasure Hunt: Inside the Mind of the New Consumer
Silverstein, Michael J.,Butman, John
ISBN 10: 1591841232 ISBN 13: 9781591841234
Published by Portfolio Hardcover, 2006
Used
Hardcover
From
Once Upon A Time Books, Siloam Springs, AR, U.S.A.
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About this Item
Description:
This is a used book in good condition and may show some signs of use or wear . This is a used book in good condition and may show some signs of use or wear . Seller Inventory # mon0001121021
Synopsis:
A guide for companies on how to better understand their customers explains how today's middle-income consumers are more able and eager to obtain "new luxury" goods by making informed financial compromises elsewhere, in a guide that cites the successful marketing practices of top corporations. 50,000 first printing.
About the Author:
Michael J. Silverstein is a senior vice president of The Boston Consulting Group and the coauthor of the business bestseller Trading Up. He works with leading companies around the world.
John Butman is the author of more than a dozen books.
John Butman is the author of more than a dozen books.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Treasure Hunt: Inside the Mind of the New ...
Publisher: Portfolio Hardcover
Publication Date: 2006
Binding: Hardcover
Condition: Good