Tranter, K: Introduction to Revenue Management for the Hospi
Language: English
Published by Pearson Education Limited, 2013
- Softcover
- New
Seller: moluna, Greven, Germanymoluna
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Condition: New
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Inhaltsverzeichnisrnrn1. An Introduction2. A History3. Customers Knowledge and Consumer Behavior4. Market Segmentation and Selection5. Internal Assessment and Competitive Analysis6. Economic Principles and .
Seller Inventory # 595554779
- Title
- Tranter, K: Introduction to Revenue Management for the Hospi
- Author
- Tranter, Kimberly|Stuart-Hill, Trevor|Parker, Juston
- Publisher
- Pearson Education Limited
- Publication year
- 2013
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1292027150
- ISBN 13
- 9781292027159
For courses in Introduction to Revenue Management.
The first of its kind, this book was written to address the emerging course in Hospitality focused on revenue management. Based on the authors’ years of industry experience, this book includes a model for understanding the revenue management process and reveals four basic building blocks to revenue management success. With chapters dedicated to consumer behavior, economic principles, and strategic management, it outlines key processes and stages of revenue management planning. Four unique application chapters tailor concepts to specific segments of the industry and professional profiles help students learn about possibilities within the field.
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"About the title" may belong to another edition of this title.
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