Transnational Management : Text, Cases, and Readings in Cross-Border Management.

Bartlett, Christopher A. and Sumantra Ghoshal:

ISBN 10: 025616553X / ISBN 13: 9780256165531

Published by Chicago, Richard D Irwin, 1995

About this Item

x, 880 pp, marker underlinings, gebraucht, gut erhaltenes Exemplar, good copy, 6842 ISBN 9780256165531 Sprache: Englisch Gewicht in Gramm: 1510.

Seller Inventory # 6082937

Bibliographic Details

• Title: Transnational Management : Text, Cases, and Readings in Cross-Border Management.
• Publisher: Chicago, Richard D Irwin
• Publication Date: 1995
• Language: English
• ISBN 10: 025616553X
• ISBN 13: 9780256165531
• Binding: Gr.-8°, Hardcover/Pappeinband
• Edition: 2nd Edition.
• Condition: Gut
• Seller catalogs:
  • Management

About this title

Synopsis

This text contains Harvard and INSEAD cases with readings on research and thought on the global business environment. It focuses on management's challenge associated with developing strategies, designing organizations and managing operations of companies whose activites cross national boundaries.

From the Publisher

New Chapter 6- "Creating and Leveraging Knowledge"
16 New Cases
9 New Readings
Case Variety-Cases on small international companies and service based companies.
Explanation of "Transnational Management" and description of the management of a "transnational" company.
Text Framework-Section 1 describes the companies' interests. Section 2 describes the organizational challenges in a transnational company. Section 3 describes the operational challenges faced by a transnational company.