Transforming Type: New Directions in Kinetic Typography
Language: English
Published by Bloomsbury Academic, 2015
- Softcover
- Used
Seller: Hilltop Book Shop, Marshfield, WI, U.S.A.Hilltop Book Shop
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Condition: Used - Good
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- Title
- Transforming Type: New Directions in Kinetic Typography
- Author
- Brownie, Barbara
- Publisher
- Bloomsbury Academic
- Publication year
- 2015
- Condition
- Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 0857856332
- ISBN 13
- 9780857856333
- Item weight
- 9 ounces
- Dimensions
- 7x0x9
In this illuminating study, Barbara Brownie explores the ways in which letterforms transform on screen, and the consequences of such transformations. Drawing on examples including Kyle Cooper's title sequence design, kinetic poetry and MPC's idents for the UK's Channel 4, she differentiates motion from other kinds of kineticism, with particular emphasis on the transformation of letterforms into other forms and objects, through construction, parallax and metamorphosis. She proposes that each of these kinetic behaviours requires us to revisit existing assumptions about the nature of alphabetic forms and the spaces in which they are found.
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Hilltop Book Shop
Marshfield, WI, U.S.A.
AbeBooks seller since January 15, 2008
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