The Transformation of Boeing from Technological Leadership to Financial Engineering and Decline
Language: English
Published by Cambridge University Press, GB, 2024
- Softcover
- New
Seller: Rarewaves.com USA, London, London, United KingdomRarewaves.com USA
AbeBooks seller since June 11, 2025
Condition: New
£ 25.73
Quantity: Over 20 available
Add to basketItem description from seller
Organizations rise or fall based on misreading of external signals as well as internal factors - strong or weak management, leadership and governance, proactive or reactive benchmarks of innovation and performance. This Element addresses the commercial aerospace sector the case study of Boeing Corporation. Boeing and Airbus illustrate the dynamics of competitive rivalry, the shifting attention span of senior leaders. Beset by internal dysfunctions, product delays and certification challenges, Boeing has a negative net worth, and perverse executive incentives, financial engineering values, and governance dysfunctions when confronting the changes facing the main customers, the airline industry. Boeing trails its European rival in market share, RandD investments, and diverse product line based on seat size, pricing, and distance. This case study provides an opportunity to suggest new research directions on governance and managing truly complex organizations.
Seller Inventory # LU-9781009394727
- Title
- The Transformation of Boeing from Technological Leadership to Financial Engineering and Decline
- Author
- Charles McMillan
- Publisher
- Cambridge University Press, GB
- Publication year
- 2024
- Condition
- New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 100939472X
- ISBN 13
- 9781009394727
- Item weight
- 140 grams
- Series
- Book 11 of 15: Elements in Reinventing Capitalism
"Synopsis" may belong to another edition of this title.
Rarewaves.com USA
London, London, United Kingdom
AbeBooks seller since June 11, 2025
Shipping rates from United Kingdom to U.S.A.
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