Traditional Decision-Oriented Approaches: Attitude, Information-Processing,and Features-Perceptions-Affect Models (Legend in Consumer Behavior)
Language: English
Published by Vibrant Publishers, 2025
- Hardcover
- New
Seller: California Books, Miami, FL, U.S.A.California Books
AbeBooks seller since October 27, 2023
Condition: New
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- Title
- Traditional Decision-Oriented Approaches: Attitude, Information-Processing,and Features-Perceptions-Affect Models (Legend in Consumer Behavior)
- Author
- Holbrook, Morris B.; Publishers, Vibrant
- Publisher
- Vibrant Publishers
- Publication year
- 2025
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1636515304
- ISBN 13
- 9781636515304
- Series
- Book 11 of 44: Legend in Consumer Behavior
Traditional Decision-Oriented Approaches: Attitude, Information-Processing, and Features-Perceptions-Affect Models by Morris B. Holbrook offers a deep exploration of foundational models that have shaped the understanding of consumer decision-making. This insightful book provides an in-depth look at the classical approaches that focus on consumer attitudes, cognitive processing, and the intricate relationships between product features, perceptions, and emotional responses. Holbrook integrates both quantitative and qualitative perspectives, presenting readers with the models that underpinned early consumer behavior theories.
As a crucial resource for scholars and professionals, this book bridges the gap between traditional theoretical frameworks and contemporary marketing strategies. Holbrook's work continues to be a benchmark in consumer behavior, making this volume an essential addition to any marketer's library. With extensive references, detailed analyses, and clear models, this book is an invaluable tool for understanding how decision-making processes have evolved and how they continue to influence consumer research today.
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About the Author
Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.
"About the title" may belong to another edition of this title.
California Books
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