Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
Silverstein, Michael J.; Fiske, Neil; Butman, John
ISBN 10: 1591840708 ISBN 13: 9781591840701
Published by Penguin Publishing Group, 2008
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Paperback
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About this Item
Description:
Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1591840708I5N00
Synopsis:
Trading up isn''t just for the wealthy anymore. These days no one is shocked when a secretary buys silk pyjamas. Or a young professional buys only premium wines. Or a builder splurges [1,500 on a new set of golf clubs. In dozens of categories, these new luxury'' brands sell at huge premiums over conventional goods, and in much larger volumes than traditional ''old luxury'' goods. Trading Up is the definitive book on this growing trend.''
About the Author: Michael J. Silverstein is a senior vice president of The Boston Consulting Group and the coauthor of the business bestseller Trading Up. He works with leading companies around the world.
Neil Fiske is the former head of the Chicago office of The Boston Consulting Group and is now the CEO of Bath & Body Works.
John Butman is an established business author and journalist.
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Bibliographic Details
Title: Trading Up: Why Consumers Want New Luxury ...
Publisher: Penguin Publishing Group
Publication Date: 2008
Binding: Paperback
Condition: Fair
Dust Jacket Condition: No Jacket