Trading Up (Revised Edition): Why Consumers Want New Luxury Goods . . . and How Companiescreate Them
Neil Fiske
ISBN 10: 1591840805 ISBN 13: 9781591840800
Published by Portfolio Hardcover, 2004
Used
Paperback
From
WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
AbeBooks Seller since 16 March 2007
This specific item is no longer available.
About this Item
Description:
The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001218308
Synopsis:
A study on middle-class consumerism finds that today's customers are seeking higher levels of quality, taste, and aspiration, in a revised edition of the best-seller that draws on new research to explore the trading up phenomenon to reveal how entrepreneurs, innovators, managers, and marketers can make the most out of related opportunities. 40,000 first printing.
About the Author:
Michael Silverstein is a senior vice president of The Boston Consulting Group. He has helped clients develop new premium-priced products that command $4 billion in retail sales.
Neil Fiske is the former head of the Chicago office of The Boston Consulting Group and is now the CEO of Bath & Body Works.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Trading Up (Revised Edition): Why Consumers ...
Publisher: Portfolio Hardcover
Publication Date: 2004
Binding: Paperback
Condition: Very Good
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