The Trader Joe's Adventure - Turning a Unique Approach to Business into a Retail and Cultural Phenomenon

Lewis, Len

ISBN 10: 1419500139 / ISBN 13: 9781419500138

Published by Dearborn Trade Publishing/Kaplan Professional Company, U.S.A., 2005

About this Item

Seller Inventory # 045569

Bibliographic Details

• Title: The Trader Joe's Adventure - Turning a Unique Approach to Business into a Retail and Cultural Phenomenon
• Publisher: Dearborn Trade Publishing/Kaplan Professional Company, U.S.A.
• Publication Date: 2005
• Language: English
• ISBN 10: 1419500139
• ISBN 13: 9781419500138
• Binding: Hardcover
• Condition: Very Good
• Dust Jacket Condition: Very Good

About this title

Synopsis

Learn about the best practices and merchandising expertise that made this $2.6 billion maverick one of the greatest success stories in grocery retailing.

 

Despite its laid-back style and iconoclastic way of doing business, Trader Joe’s is one of the savviest and most successful niche retailers in the world. With stores that are about half the size of the average neighborhood supermarket, this unassuming chain generates sales per square foot that are twice the industry average. In The Trader Joe’s Adventure: Turning a Unique Approach to Business into a Retail and Cultural Phenomenon, author Len Lewis tells the incredible story of this famously tight-lipped chain. From its Hawaiian-shirted "crew" and campy décor, to its trademark "Two-Buck Chuck" wine and affordable gourmet products not found anywhere else, Trader Joe’s provides an entertaining and rewarding shopping experience that has attracted legions of loyal customers. Beginning with the chain’s founding more than 45 years ago, to its current position in the retail spotlight, The Trader Joe’s Adventure traces the critical business decisions that have made Trader Joe’s a phenomenon.

 

Readers will learn how: •The chain has turned loyal customers into its best advertising. •Trader Joe’s doesn’t choose the most expensive, high-profile locations for its stores. •Offering private-label items has fueled its growth. •Cutting out intermediaries and negotiating better pricing and quality hasn’t alienated manufacturers. •Paying high wages has nurtured a dedicated and reliable workforce. •Controlling expansion drives Trader Joe’s growth strategy.

About the Author

Len Lewis has covered the global retail industry for more than 30 years. He is the former editor in chief of Progressive Grocer magazine and is currently a contributing feature writer and columnist for several business publications in the United States and Europe. Through his planning and development firm, Lewis Communications, Inc., he also researches and consults on projects for retailers and consumer products companies. Lewis has been a speaker and moderator at numerous supermarket industry events over the years and is a recognized expert on this ever-changing business. An avid Trader Joe's fan, he lives in Floral Park, New York.