Trade Promotion Strategies: Best Practices
Language: English
Published by Business Expert Press, US, 2012
- Softcover
- New
Seller: Rarewaves.com USA, London, London, United KingdomRarewaves.com USA
AbeBooks seller since June 11, 2025
Condition: New
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New opportunities are emerging constantly, as part of the globalization process creating new markets, with new players and challenging current business practices. Creating or exploiting opportunities on an individual basis is not the best practice: it is much more productive (and much less risky) to participate in national Trade Promotion Programs designed and implemented with government assistance. In recent years, Trade Promotion Institutions have developed national strategies and new tools to support the business sector, helping enterprises to find new markets and trade opportunities. What are these national strategies, how are they designed and implemented? Special attention is given to evaluation tools created to assess results and provide justification for investment expenditures. Best practices will be considered and reviewed on the basis of selected countries having introduced innovative national trade promotion programs, such as Finland, Mauritius, Mexico, New Zealand and Singapore.…
Seller Inventory # LU-9781606492291
- Title
- Trade Promotion Strategies: Best Practices
- Author
- Claude Cellich, Michel Borgeon
- Publisher
- Business Expert Press, US
- Publication year
- 2012
- Condition
- New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1606492292
- ISBN 13
- 9781606492291
- Item weight
- 318 grams
- Series
- Book 11 of 33: International business collection
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"About the title" may belong to another edition of this title.
Rarewaves.com USA
London, London, United Kingdom
AbeBooks seller since June 11, 2025
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