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Tourism and Humour

Philip L. Pearce

ISBN 10: 1845415094 / ISBN 13: 9781845415099
Published by Channel View Publications Ltd
New Condition: New Hardcover
From THE SAINT BOOKSTORE (Southport, United Kingdom)

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Bibliographic Details

Title: Tourism and Humour

Publisher: Channel View Publications Ltd

Binding: Hardback

Book Condition: New

About this title


This book is dedicated to the advancement of knowledge about humour in all kinds of tourism settings. It discusses the many ways in which humour can occur during tourism exchanges including guided tours, tourism marketing and promotion and travel narratives. Other themes include the role of humour in enhancing the tourist experience, the benefits of tourism humour, considerations of when humour may appear inappropriate in tourism settings and the development of tourism humour theory. The work includes much original material collected by the authors. The book will be of interest to undergraduate and postgraduate students, researchers of tourism as well as humour scholars from other disciplines.


This pioneering work opens the eyes to the manifold and often surprising links between humor and tourism. Though its subject is fun, it is a serious psychological study. Departing from some basic theories of humor, it brings together in a highly readable form the many contemporary perspectives in psychology to the study of humor, and illustrates their deployment by a wealth of examples from manifold sources. --Erik Cohen, Professor Emeritus, The Hebrew University of Jerusalem, Israel

This is a most enjoyable serious academic read! I find myself smiling, laughing, learning, feeling amused and inspired while reading this insightful yet pleasurable book. The light-hearted writing style integrates underlying theories and examples of humor in tourism contexts, with personal insights permeated throughout the discourse. The authors successfully demonstrated that humor is no laughing matter and serves important roles in the tourist experience. --Cathy Hsu, The Hong Kong Polytechnic University, Hong Kong

This is a wonderful book to read and not surprisingly is full of great jokes. It is richly documented and extensively researched. Sprinkled with great case studies throughout, the book is a pioneering work in the use and influence of humour in tourism. Every serious scholar in this field should pick up a copy and read this work from cover to cover. --Alastair M. Morrison, Distinguished Professor Emeritus, Purdue University, USA

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