Tourism Forecasting and Marketing (Monograph Published Simultaneously As the Journal of Travel & Tourism Marketing, 1/2)
Language: English
Published by Haworth Pr Inc, 2003
- Hardcover
- New
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
AbeBooks seller since January 6, 2003
Condition: New
£ 316.20
Quantity: 2 available
Add to basketItem description from seller
1st edition. 205 pages. 8.75x6.50x0.75 inches. In Stock.
Seller Inventory # x-0789020866
- Title
- Tourism Forecasting and Marketing (Monograph Published Simultaneously As the Journal of Travel & Tourism Marketing, 1/2)
- Author
- Wong, Kevin Kai Fai (Editor)/ Song, Haiyan (Editor)
- Publisher
- Haworth Pr Inc
- Publication year
- 2003
- Condition
- Brand New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0789020866
- ISBN 13
- 9780789020864
- Item weight
- 0.45 kilograms
Stay up to date with the most effective practices in tourism demand forecasting!
Tourism Forecasting and Marketing presents vital, up-to-date research on the latest practice and applications of tourism demand modeling and forecasting. The book addresses both econometric and time series approaches to forecasting, focusing on the concepts, model specification, data analysis, and methodologies used in day-to-day tourism planning. An international panel of practitioners and academics call on a diverse range of empirical research findings to discuss commonly used theoretical frameworks for forecasting and future directions tourism demand is likely to take.
Tourism Forecasting and Marketing presents research findings from the United States, the United Kingdom, Asia, and Australia that are invaluable for guiding government and private sector tourism investment and development decisions. The book addresses traditional versus modern forecasting techniques; evaluations of current and past forecasting methods; modeling and forecasting destination choice; and the impact of forecasting and marketing on tourism demand. Topics include:
- using time series models to forecast inbound tourism demand for China and Greece
- determining the economic factors that influence tourism demand in Hong Kong, Indonesia, and Malaysia
- examining domestic travel expenditures in South Korea
- developing a model to forecast ski tourism
- using the Palmore cohort analysis for tourism forecasting
- and much more!
Tourism Forecasting and Marketing is an important textbook for educators and students working in tourism policy planning and management, and tourism marketing. The book is equally effective as a reference for travel and tourism researchers, and for professionals dealing with tourism demand analysis and forecasting.
"Synopsis" may belong to another edition of this title.
About the Author
Kevin K. F. Wong, PhD, is Associate Professor of Tourism in the School of Hotel and Management, The Hong Kong Polytechnic Institute in Hong Kong, where he received the Outstanding Consultancy Award in 1998 for his contributions to the tourism industry. His scholarly publications include papers in the Journal of Travel & Tourism Research (Haworth), the Journal of Travel Research, Tourism Management, and the Journal of Hospitality and Tourism Research.,
Haiyan Song, PhD, is Reader in Economics in the School of Management, University of Surrey in England. He is co-author of Tourism Demand Modeling and Forecasting: Modern Econometric Approaches, and his work has appeared in numerous academic journals, including the Journal of Applied Econometrics, the International Journal of Forecasting, the Journal of Transportation Economics and Policy, and the Journal of Travel Research and Tourism Analysis.
"About the title" may belong to another edition of this title.
Revaluation Books
Exeter, United Kingdom
AbeBooks seller since January 6, 2003
Shipping rates from United Kingdom to U.S.A.
| Item | 7 to 14 business days | 2 to 3 business days |
|---|---|---|
| First item | £ 10.00 | £ 25.00 |
Payment methods
Seller's business information
Edward Bowditch Ltd
Exstowe, Exton
Exeter, United Kingdom EX3 0PP
Terms of sale
Legal entity name: Edward Bowditch Ltd
Legal entity form: Limited company
Business correspondence address: Exstowe, Exton, Exeter, EX3 0PP
Company registration number: 04916632
VAT registration: GB834241546
Authorised representative: Mr. E. Bowditch
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to Revaluation Books, Hounslow, United Kingdom, without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.
Shipping terms
Orders usually dispatched within two working days.