Total Relationship Marketing (CIM Professional Development)
Language: English
Published by Butterworth-Heinemann, 1999
- Softcover
- Used
Seller: GuthrieBooks, Spring Branch, TX, U.S.A.GuthrieBooks
AbeBooks seller since February 1, 2007
Condition: Used - As new
£ 4.61
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Seller Inventory # 89162
- Title
- Total Relationship Marketing (CIM Professional Development)
- Author
- Gummesson, Evert
- Publisher
- Butterworth-Heinemann
- Publication year
- 1999
- Condition
- As New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 075064463X
- ISBN 13
- 9780750644631
- Item weight
- 21 ounces
- Dimensions
- 9x7x0
"Synopsis" may belong to another edition of this title.
Review
Philip Kotler.
Distinguished Professor of International Marketing, Northwestern University, USA.
'The ideas of Gummesson's book will be trend-setting realities in the new context of today's business, characterized by networks and relationships. Particularly important for all managers, whether they are responsible for specific marketing aspects of a firm's value creation, or whether they are general managers.'
Dr. Peter Lorange
President IMD and The Maucher Nestle Professor, Lausanne, Switzerland.
'A company's network of relationships is part o fits intellectual capital - many times as valuable as its financial capital - and it is pivotal for business success. In this seminal book, the reader is taken on a truly insightful tour of relationship marketing. Do as the author says: Put on the 'relationship eye-glasses' and rethink your marketing!'
Leif Edvinsson
Vice President and Corporate Director of Intellectual Capital, Skandia, co-author of the bestseller Intellectual Capital and winner of the 1998 Brain of the Year award.
'Evert Gummesson is a pioneer in the field of relationship marketing. He is an original and stimulating thinker whose insights and ideas are essential reading for anyone who is seeking to understand the role of marketing in a rapidly changing global environment. This book is an important contribution to the literature of marketing.'
Dr. Michael J. Baker
Foundation Professor of Marketing, University of Strathclyde; President of the Academy of Marketing; Dean of the Chartered Institute of Marketing's Academic Senate.
'Evert Gummesson invites readers to think about relationship marketing in new and exciting ways. This is a fascinating, worthwhile book.'
Dr. Leonard L. Berry
J.C. Penney Professor of Retailing and Professor of Marketing, Texas A&M University, USA.
'For the Lufthansa Group the management of multiple relationships in marketing is currently one of the principal issues. This book clearly shows the critical role of relationships for the enhancement of profits.'
Thomas Sattelberger
Corporate Senior Vice President, Lufthansa, Germany.
"About the title" may belong to another edition of this title.
GuthrieBooks
Spring Branch, TX, U.S.A.
AbeBooks seller since February 1, 2007
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