Total Quality Marketing
Language: English
Published by Quorum Books, 1994
- Hardcover
- New
Seller: moluna, Greven, Germanymoluna
AbeBooks seller since July 9, 2020
Condition: New
£ 74.29
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Add to basketItem description from seller
Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Having achieved production quality, aggressive foreign firms are cleverly shifting emphasis to total quality marketing, which is a dynamic market-driven concept that goes beyond the currently popular total quality management approach.Über den A.
Seller Inventory # 447103775
- Title
- Total Quality Marketing
- Author
- Reddy, Allen C.|Reddy, Allan C.
- Publisher
- Quorum Books
- Publication year
- 1994
- Condition
- New
- Binding
- Gebunden
- Language
- English
- ISBN 10
- 0899308937
- ISBN 13
- 9780899308937
The book is targeted to business executives, scholars, researchers, policy makers of business and government, foreign firms, and the general public. The book has eight chapters. The first chapter presents the problem of loss of market shares. Chapter two evaluates imports to identify major competitors and what they export to U.S. Chapter three focuses on the SWOT Analysis, which evaluates the strengths, weaknesses, opportunities, and threats of U.S. vs. foreign firms. Chapter four unravels the market share mystique. The following chapters introduce Total Quality Marketing, explain how Total Quality Marketing is currently carried out in some firms and show the integration of quality into marketing through company examples. The last chapter provides a concluding commentary by looking into the future.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Shipping rates from Germany to U.S.A.
| Item | 16 to 45 business days | 16 to 45 business days |
|---|---|---|
| First item | £ 42.13 | £ 42.13 |
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