The Total Package: Evolution And Secret Meaning Of Boxes, Bottles, Cans, Tubes And Other Persuasive Containers

Thomas Hine

97 ratings by Goodreads

Language: English

Published by Little, Brown and Company, 1997

0316365467 / 9780316365468

  • Hardcover
  • Used
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Seller: Libros Tobal, Ajalvir, M, SpainLibros Tobal

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Condition: Used - Near fine

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Texto en inglés. Tapa blanda de editorial ilustrada. Sin subrayados ni anotaciones. Perfecto estado de conservación.\n An American design critic describes the ways in which manufacturers appeal to the emotions in order to sell their products. Marketing people know that they have to trigger desire immediately - and they do so visually, creating packages that make all the right promises, through hidden messages which are intended to play on the consumer's deepest fears and desires. The book traces the art and science of package design from its emergence in the last century to today's most instantly recognizable brand images. It is aimed at students of popular culture, designers, marketing people - and anyone who goes shopping\n.

Seller Inventory # 101300

Title
The Total Package: Evolution And Secret Meaning Of Boxes, Bottles, Cans, Tubes And Other Persuasive Containers
Author
Thomas Hine
Publisher
Little, Brown and Company
Publication year
1997
Condition
Muy bien
Book Type
Libro
Binding
Tapa dura
Language
English
ISBN 10
0316365467
ISBN 13
9780316365468
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Libros Tobal

Ajalvir, M, Spain

5-star seller

AbeBooks seller since October 23, 2013

Shipping rates from Spain to U.S.A.

Item7 to 15 business days2 to 7 business days
First item£ 23.59£ 23.64
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Libros Tobal es el destino ideal para los amantes de la lectura que buscan tesoros literarios difíciles de encontrar. Nos especializamos en libros de segunda mano, incluyendo ediciones descatalogadas y rarezas que han quedado fuera del mercado. Con un catálogo en constante crecimiento, trabajamos cada día para acercar la literatura a lectores dentro y fuera de España, asegurando que las historias y el conocimiento no tengan fronteras. En Libros Tobal, cada libro tiene una historia y una nueva oportunidad de ser leído.

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