Total Competition: Lessons in Strategy from Formula One
Language: English
Published by Simon & Schuster UK, 2017
- Softcover
- Used
Seller: MusicMagpie, Stockport, United KingdomMusicMagpie
AbeBooks seller since December 4, 2017
Condition: Used - Very good
£ 3.76
Quantity: 1 available
Add to basketSeller Inventory # U9781471162381
- Title
- Total Competition: Lessons in Strategy from Formula One
- Author
- Brawn, Ross; Parr, Adam
- Publisher
- Simon & Schuster UK
- Publication year
- 2017
- Condition
- Very Good
- Dust jacket
- 46782623
- Signed
- 9/15/2026 12:15:32 PM
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1471162389
- ISBN 13
- 9781471162381
- Edition
- 1789474532.
- Seller catalogs
- 3, 9781471162381, U
Total Competition is the most compelling, comprehensive and revealing insight into what it takes to get to the top in Formula One that has ever been published.
Across four decades, Ross Brawn was one of the most innovative and successful technical directors and then team principals in Formula One. Leading Benetton, Ferrari, Honda, Brawn and Mercedes, he worked with drivers such as Michael Schumacher, Jenson Button and Lewis Hamilton to make them world champions. In 2017, he was appointed F1's managing director, motor sports, by the sport's new owners Liberty Media. Now, in this fascinating book written with Adam Parr (who was CEO and then chairman of Williams for five years), he looks back over his career and methods to assess how he did it, and where occasionally he got things wrong.
Total Competition is a definitive portrait of modern motorsport. In the book, Brawn and Parr explore the unique pressures of Formula One, their battles with Bernie Ecclestone, and the cut-throat world they inhabited, where coming second is never good enough. This book will appeal not only to the millions of Formula One fans who want to understand how Brawn operates, it will also provide many lessons in how to achieve your own business goals.
"Synopsis" may belong to another edition of this title.
About the Author
Adam Parr is a businessman, investor, and lawyer whose career has taken him all over the world. Between 2006 and 2012 he was CEO and then chairman of the Williams Formula One team, where he was responsible for bringing hybrid technology to the team as well as turning round its fortunes.
"About the title" may belong to another edition of this title.
MusicMagpie
Stockport, United Kingdom
AbeBooks seller since December 4, 2017
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