Total Business Planning

Language: English

Published by John Wiley and Sons Inc, US, 1999

0471316296 / 9780471316299

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Total Business Planning: A Step-by-Step Guide integrates strategic, operational, and financial planning in this comprehensive resource. Now completely revised and expanded, this popular business guide answers key questions concerning the preparation and structure of a business plan. With special focus on creative thinking and vision process, it provides methodologies for successfully constructing feasibility studies for new products, building short-term operation plans for business units, and creating plans aimed at the capital markets. Covering the nine levels of the planning process, Total Business Planning addresses such essential topics as vision, philosophy and mission, corporate objectives, tactics and projections, and budgeting. Along with an exhaustive appendix and helpful definitions, you'll also find a disk with easy-to-use form templates to make the planning job easier.

Seller Inventory # LU-9780471316299

Title
Total Business Planning
Author
Edwin T. Burton
Publisher
John Wiley and Sons Inc, US
Publication year
1999
Condition
New
Binding
Mixed Media Product
Language
English
ISBN 10
0471316296
ISBN 13
9780471316299
Edition
3rd Edition
Item weight
490 grams

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