Today's Public Relations: An Introduction
Language: English
Published by SAGE Publications, Inc, 2006
- Softcover
- Used
Seller: Great Matter Books, Grand Rapids, MI, U.S.A.Great Matter Books
AbeBooks seller since July 7, 2016
Condition: Used - Near fine
£ 15.40
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Near Fine condition soft cover book, no dust jacket. Very slight shelf wear to boards and spine. Slightest smudging to text block edges. All of our books are individually inspected and described. Never X-library unless specifically described as such.
Seller Inventory # 2311-6746
- Title
- Today's Public Relations: An Introduction
- Author
- Heath, Robert L.; Coombs, Timothy
- Publisher
- SAGE Publications, Inc
- Publication year
- 2006
- Condition
- Near Fine
- Dust jacket
- No Jacket
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1412926351
- ISBN 13
- 9781412926355
Key Features:
- Chapter-opening vignettes illustrate key points to be covered in the chapter.
- Web Watcher boxes highlight the importance of the Internet in PR today and encourage students to use the Web′s resources.
- Ethical Quandary boxes lead readers to think through difficult situations in order to better prepare them for the challenges of public relations.
- Professional Reflections, written by practitioners, give a real-world perspective on the topics covered.
- End-of-chapter questions and summary questions, exercises, and recommended reading lists help readers to better comprehend the chapter material and delve more deeply into the topic at hand.
Intended Audience: Undergraduate and graduate courses in public relations in journalism and business departments
"Synopsis" may belong to another edition of this title.
About the Author
Robert L. Heath, professor emeritus of communication at the University of Houston, is an internationally recognized authority on public relations, crisis communication, issues management, risk communication, and business-to-business communication. He has published many award-winning books, including The SAGE Handbook of Public Relations (2010), Handbook of Risk and Crisis Communication (2009), Strategic Issues Management (2nd ed., 2009), Rhetorical and Critical Approaches to Public Relations II (2009), and Terrorism: Communication and Rhetorical Perspectives (2008).
Heath has 3 decades′ experience in corporate communication and positioning research. He has conducted research on risks related to various hazards, including those associated with chemical manufacturing and community right-to-know―key themes in community relations. In addition, he has published more than 100 chapters and articles and serves on the editorial and reviewer panels of several premier academic journals. He has received many honors from public relations professionals and academic associations and has lectured nationally and internationally on a wide array of topics.
W. Timothy Coombs (PhD Purdue University in Public Affairs and Issues Management) is a senior partner with Center for Risk Communication and a Fellow with the International Communication Association. His primary areas of research are crisis communication and CSR including the award-winning book Ongoing Crisis Communication. He is the current editor for Corporation Communication: An International Journal. His research has appeared in Management Communication Quarterly, Public Relations Review, Corporate Reputation Review, Journal of Public Relations Research, Journal of Communication Management, Business Horizons, and the Journal of Business Communication.
"About the title" may belong to another edition of this title.
Great Matter Books
Grand Rapids, MI, U.S.A.
AbeBooks seller since July 7, 2016
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