Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis (Foundations and Trends in Marketing)

Iacobucci, Dawn; Popvich, Deidre L.; Bakamitsos, Georgios A.; Posavac, Steven S.; Kardes, Frank R.

ISBN 10: 160198913X ISBN 13: 9781601989130
Published by Now Pub, 2015
Language: English
Condition: New Soft cover

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New - Soft cover

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