Three Blind Mice: How the TV Networks Lost Their Way

Auletta, Ken

ISBN 10: 0394563581 / ISBN 13: 9780394563589

Published by Random House, 1991

About this Item

Seller Inventory # 0394563581-3-16290473

Bibliographic Details

• Title: Three Blind Mice: How the TV Networks Lost Their Way
• Publisher: Random House
• Publication Date: 1991
• Language: English
• ISBN 10: 0394563581
• ISBN 13: 9780394563589
• Binding: Hardcover
• Condition: Good
• Weight: 35 ounces

About this title

Synopsis

Discusses the changing environment of modern communications media and how the American television networks have coped with the change

From the Inside Flap

d to network television in the 1980s? How did CBS, NBC, and ABC lose a third of their audience and more than half of their annual profits?

Ken Auletta, author of Greed and Glory on Wall Street, tells the gripping story of the decline of the networks in this epically scaled work of journalism. He chronicles the takeovers and executive coups that turned ABC and NBC into assets of two mega-corporations and CBS into the fiefdom of one man, Larry Tisch, whose obsession with the bottom line could be both bracing and appalling.

Auletta takes us inside the CBS newsroom on the night that Dan Rather went off-camera for six deadly minutes; into the screening rooms where NBC programming wunderkind Brandon Tartikoff watched two of his brightest prospects for new series thud disastrously to earth; and into the boardrooms where the three networks were trying to decide whether television is a public trust or a cash cow.

Rich in anecdote and gossip, scalpel-sharp in its perceptio