Third Party Product Reviews and Consumer Behaviour

Wolfgang Ziniel

ISBN 10: 3834936324 / ISBN 13: 9783834936325

Published by Springer Fachmedien Wiesbaden, Springer Fachmedien Wiesbaden Feb 2013, 2013

About this Item

Neuware -Third-Party Product Reviews (TPPRs) are neutral (as far as the producers' interests are concerned) and consumer-orientated product tests that are carried out by experts. The reviews are published in special interest magazines like PC-World, Runner's World, Decanter or Wine Advocate and on the magazines' web pages respectively. Market observations provide strong evidence that Third-Party Product Reviews (TPPRs) significantly influence the success or failure of the products evaluated. Apart from purely descriptive contributions, however, there have not been any studies so far that examine the impact of such test information on purchase behaviour. This work aims at diminishing this gap in marketing research by theoretically and experimentally studying the relevance or TPPRs for product choice decisions on the one hand and for perceived quality, perceived value and purchase intentions on the other hand.¿Springer Gabler in Springer Science + Business Media, Tiergartenstr. 15-17, 69121 Heidelberg 208 pp. Englisch.

Seller Inventory # 9783834936325

Bibliographic Details

• Title: Third Party Product Reviews and Consumer Behaviour
• Publisher: Springer Fachmedien Wiesbaden, Springer Fachmedien Wiesbaden Feb 2013
• Publication Date: 2013
• Language: English
• ISBN 10: 3834936324
• ISBN 13: 9783834936325
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 210W x 148H x 12D millimeters 210 millimeters width by 148 millimeters height by 12 millimeters depth
• Weight: 276 grams

About this title

Synopsis

Third-Party Product Reviews (TPPRs) are neutral (as far as the producers' interests are concerned) and consumer-orientated product tests that are carried out by experts. The reviews are published in special interest magazines like PC-World, Runner's World, Decanter or Wine Advocate and on the magazines' web pages respectively. Market observations provide strong evidence that Third-Party Product Reviews (TPPRs) significantly influence the success or failure of the products evaluated. Apart from purely descriptive contributions, however, there have not been any studies so far that examine the impact of such test information on purchase behaviour. This work aims at diminishing this gap in marketing research by theoretically and experimentally studying the relevance or TPPRs for product choice decisions on the one hand and for perceived quality, perceived value and purchase intentions on the other hand.

About the Author

Wolfgang Ziniel completed his doctoral thesis as a research assistant under the supervision of Prof. Reinhold Hatzinger at the Vienna University of Economics and Business. Currently he works in the field of industry and structure analyses and retail research at the Austrian Institute for SME Research in Vienna.