X Thinking is a new book that explores the necessity and components of stronger brand eXperiences, born from the accelerating consumer market in China. Written by co-authors Jason Huang and Michael Lai, it is an English language adaptation of a popular book published in China in 2020, revised specifically for American readers. The essence of the new book X Thinking is the convergence of culture and context - a new philosophy and methodology for creating consumer experiences. X Thinking will help companies create long-term loyalty through meaningful relationships that serve a new set of customer needs.

We are living in the era of experience, where commodities compete for the attention of consumers in a ruthless retail landscape, and brands survive and succeed based on the experiences they create. X Thinking, and the delivery of exceptional eXperiences, are key to introducing, nurturing, and solidifying customer relationships -and setting businesses apart as leaders in a crowded industry. Yet too few companies embrace these values at a strategic level.

China isn't just a new market for western companies. It's a new kind of market, one with an accelerated technology adoption timeline unlike the United States. The concurrent rise of cities and salaries at a staggering pace parallels the rise in customer expectations, a hierarchy of decision-making criteria and value propositions that form the foundation of sincere relationships with brands that transcend the paradigms of the past.

Understanding this distinct evolution in China isn't simply a glimpse over the metaphorical horizon. It's a window into the future of brand building in the U.S., where consumers are already on the same trajectory.

Replete with case studies, benchmarks, and comparisons between familiar American brands and beloved Chinese counterparts (largely unknown beyond their borders), X Thinking distills more than a decade of observations and practice into crucial, actionable intelligence.

Topics include:

Why do consumer-behavior trends in China matter to U.S. brands?
How are traditional, transactional relationships detrimental to customer loyalty?
What are the advantages of shifting from traditional ROI to a more sustainable "Return on eXperience"?
Why is digital transformation an essential step to turning data into intelligence?
What are the nature and impact of touchpoints on brand perception, value, and positioning?
How do brands become an integral part of a customer experience, something that transcends the traditional customer journey?

But X Thinking is more than an abstract construct to identify the needs of clients and their customers. It's a practical approach for measuring the meaning and value of customer engagement holistically - brand building at its most elemental.

By tapping into the multi-faceted motivations that influence customer behavior individually and collectively, companies can align their own processes with objectives leading toward more fulfilling relationships with consumers. It's reciprocal. Creating value isn't only about the bottom line. It's a pervasive operational approach that elevates every interaction.

Rethinking the changing nature of customer relationships will reveal new strategies necessary to exceed new expectations. Immersive and intuitive, X Thinking offers answers for an industry facing unprecedented uncertainty and a guide to navigate the future with informed insights.

About the Authors

Jason Huang is Founder and CEO of TANG Consulting, a Shanghai-based experience design consultancy. Jason, a pioneer in China's eXperience industry, coined the term "X Thinking." Jason entered the eXperience industry in 2003 and has explored the business value of eXperience since that time, promoting the industry's development. He co-founded China's first user experience (UX) professional association, UXPA China, in 2004. Jason has delivered more than 100 presentations at conferences, forums, enterprises and universities around the world, and is a guest professor at [Shanghai's] Tongji University. He has published multiple articles in Harvard Business Review China, and serves as a limited partner of InnoSpace Venture, helping entrepreneurs pursuing their innovation dreams.Jason has helped more than 400 companies in FMCG, retail, fashion, catering, automotive, real estate, finance, medical and other categories to rebuild their brand eXperiences and achieve value growth, including China Merchants Bank, Zhima Credit, WM Motor, Vanke, The Palace Museum, People's Daily, Suning, Xiao Guan Tea, Amway, GE Healthcare, IHG, Richemont, Daimler AG etc.. He was awarded the Ram Charan Management Practice Award and named one of China's Top 10 in Outstanding in Design. He has a master's degree in Human-Computer Interaction, University of Bath, UK, and a bachelor's degree in Computer Science, Southeast University, China.

Michael T Lai is Dean of X Thinking Institute, Senior Vice President of Knowledge Management / Senior Partner of TANG Consulting, and Associate Professor of Practice at Tongji University, College of Design & Innovation. As Dean of X Thinking Institute, Mike leads a highly skilled team of researchers, content creators, and educators in equipping business leaders with the knowledge and tools to create business value through the delivery of extraordinary experiences. In addition, Mike oversees the knowledge development and application for TANG Consulting to enhance the value and delivery of TANG's offerings to clients.Prior to his work with X Thinking Institute, Mike spent 15 years helping clients position, envision, design, and deliver brand experiences. His experience covers a wide number of industries in the United States and Greater China, including creating insurance retail stores in the financial industry, innovating new ways of interacting with smart homes in the consumer electronics industry, redefining the car purchasing and ownership experience at dealerships in automotive industry, and positioning university brand experiences for prospective students in the education industry. His clients have included companies such as Nationwide Insurance, JPMorgan Chase, Legg Mason, Baojun, Amway, Changhong, Alliance Data, Big Lots, and more.Mike currently teaches "X Thinking and eXperience Design" and "Design Thinking and Communicating Design" in the College of Design and Innovation, Tongji University (China). He has previously held posts at The Hong Kong Polytechnic University (Hong Kong) and the Columbus College of Art & Design (United States). Mike holds a PhD in Design from Tsinghua University (China), a Master of Design (MDes) in Interaction Design from The Hong Kong Polytechnic University (Hong Kong), and a BFA in Advertising & Graphic Design from the Columbus College of Art & Design (United States).

B. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He is cofounder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings. In 2020 Mr. Pine and his partner James H. Gilmore re-released in hardcover The Experience Economy: Competing for Customer Time, Attention, and Money featuring an all-new Preview to their best-selling 1999 book The Experience Economy: Work Is Theatre & Every Business a Stage. The book demonstrates how goods and services are no longer enough; what customers desire are experiences - memorable events that engage each individual in an inherently personal way. In today's Experience Economy, companies now compete against the world for the time, attention, and money of individual customers. The Experience Economy has been published in fifteen languages and was named one of the 100 best business books of all time by Porchlight. Mr. Pine also co-wrote Infinite Possibility: Creating Customer Value on the Digital Frontier and Authenticity: What Consumers Really Want. His first book was the award-winning Mass Customization: The New Frontier in Business Competition. In his speaking and teaching activities, Mr. Pine has addressed the World Economic Forum in Davos, TED in Monterey, the Consumer Electronics Show in Las Vegas, and SXSW in Austin. Today he is a Lecturer in Columbia University's Master's Program in Technology Management in the School of Professional Studies.

"About this title" may belong to another edition of this title.

Store Description

Quality books, speedy shipping, and great customer service! Please note that used items may not include access codes or cards, CD's or other accessories, regardless of what is stated in item title. If you need to guarantee that these items are included, please purchase a brand new copy.

Visit Seller's Storefront

Seller's business information

J2B Holdings, LLC
13770 NOEL RD, #803600, Dallas, TX, 75240, U.S.A.

Sale & Shipping Terms

Terms of Sale

We guarantee the condition of every book as it's described on the AbeBooks web
sites. Please note that used items may not include access codes or cards, CD's
or other accessories, regardless of what is stated in item title. If you need to
guarantee that these items are included, please purchase a brand new copy.

All requests for refunds and/or returns will be processed in accordance with
AbeBooks policies. If you're dissatisfied with your purchase (Incorrect Book/Not
as Described/Damaged) or if ...

More Information

Right of cancellation

If you are a consumer you can cancel the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.

INFORMATION REGARDING THE RIGHT OF CANCELLATION

Statutory Right to cancel

You have the right to cancel this contract within 14 days without giving any reason.

The cancellation period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the the last good or the last lot or piece.

To exercise the right to cancel, you must inform us, Lucky's Textbooks, 715 Easy Street, 75042, Garland, Texas, U.S.A., 1 866-570-9958, of your decision to cancel this contract by a clear statement (e.g. a letter sent by post, fax or e-mail). You may use the attached model cancellation form, but it is not obligatory. You can also electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". If you use this option, we will communicate to you an acknowledgement of receipt of such a cancellation on a durable medium (e.g. by e-mail) without delay.

To meet the cancellation deadline, it is sufficient for you to send your communication concerning your exercise of the right to cancel before the cancellation period has expired.

Effects of cancellation

If you cancel this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).

We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.

We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to cancel with contract.

We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.

We may withhold reimbursement until we have received the goods back or you have supplied evidence of having sent back the goods, whichever is the earliest.

You shall send back the goods or hand them over to us or Lucky's Textbooks, 715 Easy Street, 75042, Garland, Texas, U.S.A., 1 866-570-9958, without undue delay and in any event not later than 14 days from the day on which you communicate your cancellation from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.

Exceptions to the right of cancellation

The right of cancellation does not apply to:

the delivery of newspapers, journals or magazines with the exception of subscription contracts; and
the supply of digital content (including ebooks) which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not cancel it once delivery had started.

Model withdrawal form

(complete and return this form only if you wish to withdraw from the contract)

To: (Lucky's Textbooks, 715 Easy Street, 75042, Garland, Texas, U.S.A., 1 866-570-9958)

I/We (*) hereby give notice that I/We (*) withdraw from my/our (*) contract of sale of the following goods (*)/for the provision of the following goods (*)/for the provision of the following service (*),

Ordered on (*)/received on (*)

Name of consumer(s)

Address of consumer(s)

Signature of consumer(s) (only if this form is notified on paper)

Date

* Delete as appropriate.

Shipping Terms

Books ordered via expedited shipping should arrive between 2 and 7 business days after shipment confirmation. Books ordered via standard shipping should arrive between 4 and 14 business days after shipment confirmation.

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	4 to 10 business days	3 to 6 business days
First item	� 3.05	� 5.34

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.