Don't Think So Much: A Simpler Approach to Digital Transformation that Creates Value and Connects People

Discussions around Digital Transformation can be challenging - too much theory and not enough practical thinking. Complex ideas, nuanced insights, and waves of techno-speak can confuse and complicate things. You may believe that Digital Thinking will optimize your operations, bring you closer to your customers, create powerful new products, and build a highly engaged team … but where do you start? And how can you effectively lead the change?

There is a simpler way of understanding the Digital journey – think of it as more evolutionary than revolutionary. A clearer path, that is aligned with the goals and strategy of your business (and the people within it), will accelerate your Digital plans.

In Don’t Think So Much, author James MacLennan lays out this path with relatable ideas and concrete examples. Familiar patterns will emerge, and the simple, actionable frameworks described here will help you orient your thinking and align with these patterns.

You could argue that the process is already underway. We have witnessed an evolution over the past 30+ years in organizations where basic automation, accounting and manufacturing systems, email and e-commerce, and computer assisted engineering have already made transformative impacts on your operations, your customers, your products, and your employees. But this work often happens in disconnected silos, and is not truly meaningful to the most valuable people in your organization – the ones closest to your customers.

This book pulls together data-enabled ideas that have developed over time, and connects with the newest enabling technology, tying it all together into an uncomplicated picture. Don’t Think So Much also focuses on the human factors – design, sustainability, and a fully engaged workforce. With practical guidelines for strong leadership and an inclusive approach that leverages the experience of the whole organization, Don’t Think So Much will enable a Digital Transformation that delivers results and creates real value.

“A comprehensive roadmap for pragmatic digital transformation, from Jim’s own experience and success on that journey. Don’t Think So Much has done what so many ‘how to’ books in this space fail to do – address the people and leadership component that is so critical to making digital change happen. His thoughtful approach to how to lead, how to inspire and how to teach innovation is sure to help you unleash the power of your people to get you to the future.”
Diana Smith, business development leader
Sales & Marketing

“Don’t Think So Much offers the reader a holistic overview on what Digitization in a business really means and where the challenges in going digital lie. The book demystifies the buzz around topics like IoT, Smart Products, and Industry 4.0, linking digital transformation with modern business practice in a simple and practicable way while considering the human aspect of it all.”
Florian Pfefferle, industrial manufacturing executive
Operations

“Jim is that approachable CIO every company wishes they had leading them into the future. In Don't Think So Much, he deconstructs tech innovation, specifically corporate transformation through digital, in a way that is accessible and fun no matter what your role.”
Laurie Swanson, talent development entrepreneur
Human Resources