Think Like a Marketer, Train Like an LandD Pro
Language: English
Published by American Society for Training and Development, US, 2025
- Softcover
- New
Seller: Rarewaves.com UK, London, United KingdomRarewaves.com UK
AbeBooks seller since June 11, 2025
Condition: New
£ 29.15
Quantity: Over 20 available
Add to basketItem description from seller
Use Marketing Strategies to Captivate and Persuade Your AudienceAt first glance, marketing and LandD may seem like an unlikely combination. But on closer inspection, both fields share two core goals: getting people's attention and influencing their behavior. Marketing involves captivating, persuading, and creating value-all of which are key to learning design. When done well, learning design grabs participants' attention like a great marketing campaign and engages them emotionally and intellectually to make learning stick. In this innovative volume, marketing and LandD experts Bianca Baumann and Mike Taylor ask: How can LandD pros make learning programs more effective by thinking like expert marketers?To answer that question, Baumann and Taylor explore the potential of marketing-inspired LandD. You'll discover:What makes marketing so persuasive and how to apply it to learningHow to craft magnetic learner personas and journeys to pull people inTactics for writing and designing content to capture attentionDigital tools and automation strategies to multiply your effectivenessWays to measure and optimize for maximum resultsWhether you're new to learning design or a seasoned pro, this practical guide will transform how you create and deliver training. Get ready to boost engagement, improve retention, and deliver learning experiences that truly resonate.…
Seller Inventory # LU-9781960231192
- Title
- Think Like a Marketer, Train Like an LandD Pro
- Author
- Bianca Baumann, Mike Taylor
- Publisher
- American Society for Training and Development, US
- Publication year
- 2025
- Condition
- New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1960231197
- ISBN 13
- 9781960231192
- Item weight
- 422 grams
- Dimensions
- 14.99 x 2.03 x 22.61 cm
Use Marketing Strategies to Captivate and Persuade Your Audience
At first glance, marketing and L&D may seem like an unlikely combination. But on closer inspection, both fields share two core goals: getting people’s attention and influencing their behavior. Marketing involves captivating, persuading, and creating value—all of which are key to learning design. When done well, learning design grabs participants’ attention like a great marketing campaign and engages them emotionally and intellectually to make learning stick. In this innovative volume, marketing and L&D experts Bianca Baumann and Mike Taylor ask: How can L&D pros make learning programs more effective by thinking like expert marketers?
To answer that question, Baumann and Taylor explore the potential of marketing-inspired L&D. You’ll discover:
- What makes marketing so persuasive and how to apply it to learning
- How to craft magnetic learner personas and journeys to pull people in
- Tactics for writing and designing content to capture attention
- Digital tools and automation strategies to multiply your effectiveness
- Ways to measure and optimize for maximum results
Whether you’re new to learning design or a seasoned pro, this practical guide will transform how you create and deliver training. Get ready to boost engagement, improve retention, and deliver learning experiences that truly resonate.
"Synopsis" may belong to another edition of this title.
About the Author
Bianca Baumann
Bianca Baumann is a seasoned L&D strategist with more than 15 years of experience. She is passionate about consulting on effective new solutions to serve learners’ needs. She’s developed processes, methodologies, and frameworks to help organizations meet their growth targets with the help of innovative L&D approaches. Bianca has helped dozens of organizations with their workforce transformations, as well as onboarding and reskilling programs. She has also spearheaded multiple projects in the marketing, automotive, financial, and events industries, creating award-winning programs along the way. Bianca speaks at international conferences and is a facilitator at the Ontario Institute for Studies in Education.
Mike Taylor
With more than two decades of experience as a learning consultant, Mike Taylor has been a driving force behind transformative instructional design and organizational performance. Known for his captivating speaking style and influential newsletter, Mike is dedicated to making learning more engaging, accessible, and effective. As a faculty member in Franklin University’s Graduate Instructional Design and Performance Technology program, he bridges the gap between academic theory and real-world practice, equipping future learning professionals with the skills to excel in today’s dynamic landscape. Mike’s innovative approach and infectious passion are redefining the way we think about learning.
"About the title" may belong to another edition of this title.
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AbeBooks seller since June 11, 2025
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