Theory and Research in Mass Communication : Contexts and Consequences
Language: English
Published by Routledge, 2001
- Softcover
- Used

Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
AbeBooks seller since October 13, 2008
Condition: Used - Very good
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Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # 18157080-6
- Title
- Theory and Research in Mass Communication : Contexts and Consequences
- Author
- Perry, David K.
- Publisher
- Routledge
- Publication year
- 2001
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0805839380
- ISBN 13
- 9780805839388
- Edition
- 2nd.
- Item weight
- 1.202 pounds
- Dimensions
- N/A
This updated edition presents a civic journalism treatment of the field of mass communication research. The sine qua non of the civic journalism movement seems to center around an implicit assumption that the human mind is an evolved part in the natural world, not a detached spectator as much traditional philosophy assumes. Thus, it has attempted to encourage journalists and members of their audiences to participate actively in civic life. Applying the same idea to mass communication academics, this book focuses on the empirical consequences of their work, especially its possible impact on human life. It argues that researchers need to connect with the broader communities in which they live and considers the impact of media research on society.
Features of the second edition include:
*detailed update of research evidence concerning the media violence issue;
*additional material concerning media ownership structures and their possible relationship to media content and effects;
*new material focusing on the impact of tobacco and alcohol advertising;
*updated and expanded section concerning the history of media studies; and
*an expanded discussion of philosophical issues pertaining to theory construction.
This book is intended for graduate and advanced undergraduate students studying mass communication theory and related subjects, such as communication theory, media effects, media literacy, and media and society.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Better World Books Ltd
Dunfermline, United Kingdom
AbeBooks seller since October 13, 2008
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