The Theory of Bounded Rational Behavior- A New Theory

Language: English

Published by LAP LAMBERT Academic Publishing Jun 2017, 2017

3330088311 / 9783330088313

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This item is printed on demand - Print on Demand Titel. Neuware -The Theory of Bounded Rational Behavior (TBRB) is a simple modification of the Theory of Planned Behavior (TPB) devised by Ajzen which is an extension of the Theory of Reasoned Action (TRA) originated by Fishbein and Ajzen. As mentioned earlier, conventional economic analysis generally proceeds under the assumptions of neoclassical economics that all human beings behave as supposed by the infinitely rationality notion of homo economicus. In similar fashion, TPB assumes that rational considerations govern the choices and behaviors of individuals. However, empirical evidence suggests that there is enough reason to doubt these assumptions on the grounds that people exhibit bounded self-interest, bounded rationality and bounded willpower which provide practical guiding limits toward actual behavior as direct antecedents of this actual behavioral construct in the model of TBRB.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 72 pp. Englisch.…

Seller Inventory # 9783330088313

Title
The Theory of Bounded Rational Behavior- A New Theory
Author
Mohammad Ali Ashraf
Publisher
LAP LAMBERT Academic Publishing Jun 2017
Publication year
2017
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3330088311
ISBN 13
9783330088313
Item weight
125 grams
Dimensions
220x150x5 mm

buchversandmimpf2000

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