The Theory of Bounded Rational Behavior- A New Theory
Language: English
Published by LAP LAMBERT Academic Publishing, 2017
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 35.94
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Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - The Theory of Bounded Rational Behavior (TBRB) is a simple modification of the Theory of Planned Behavior (TPB) devised by Ajzen which is an extension of the Theory of Reasoned Action (TRA) originated by Fishbein and Ajzen. As mentioned earlier, conventional economic analysis generally proceeds under the assumptions of neoclassical economics that all human beings behave as supposed by the infinitely rationality notion of homo economicus. In similar fashion, TPB assumes that rational considerations govern the choices and behaviors of individuals. However, empirical evidence suggests that there is enough reason to doubt these assumptions on the grounds that people exhibit bounded self-interest, bounded rationality and bounded willpower which provide practical guiding limits toward actual behavior as direct antecedents of this actual behavioral construct in the model of TBRB.
Seller Inventory # 9783330088313
- Title
- The Theory of Bounded Rational Behavior- A New Theory
- Author
- Mohammad Ali Ashraf
- Publisher
- LAP LAMBERT Academic Publishing
- Publication year
- 2017
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3330088311
- ISBN 13
- 9783330088313
- Item weight
- 125 grams
- Dimensions
- 220x150x5 mm
"Synopsis" may belong to another edition of this title.
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| Item | 7 to 10 business days | 5 to 7 business days |
|---|---|---|
| First item | £ 29.30 | £ 37.67 |
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