The Theory of Advertising
Walter Dill Scott
From Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
AbeBooks Seller since 01 November 1997
From Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
AbeBooks Seller since 01 November 1997
About this Item
Boston: Small, Maynard & Company, 1907. Later edition. 8vo Hardcover. 240pp. B/W illustrations and text figures. Good book. Forest green boards with brown leather spine, gilt front and spine titling, gilt top-edge and untrimmed fore-edge. Moderate edgewear. Light soiling to the boards. Slight spine slant. Pages age toned. Early owner's name and date black crayoned and inked to the front pastedown. Fingers smudging and light soiling to the first several pages. Spine starting to crack at pages 128-29. Slight dime-sized dampstaining to the upper fore-edge of pages 134-139. In polypropylene bag. (design, psychology, ads) Inquire if you need further information. Seller Inventory # MA09C-04451
Bibliographic Details
Title: The Theory of Advertising
Publisher: Small, Maynard & Company
Binding: Hardcover
Condition: Good
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