Thank You for Arguing, Fourth Edition (Revised and Updated): What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion
Heinrichs, Jay
ISBN 10: 0593237382 ISBN 13: 9780593237380
Published by Crown (edition 4), 2020
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The definitive guide to getting your way, revised and updated with new material on writing, speaking, framing, and other key tools for arguing more powerfully
"Cross Cicero with David Letterman and you get Jay Heinrichs."--Joseph Ellis, Pulitzer Prize-winning author of The Quartet and American Sphinx Now in its fourth edition, Jay Heinrichs's Thank You for Arguing is your master class in the art of persuasion, taught by history's greatest professors, ranging from Queen Victoria and Winston Churchill to Homer Simpson and Barack Obama. Filled with time-tested secrets for emerging victorious from any dispute, including Cicero's three-step strategy for inspiring action and Honest Abe's Shameless Trick for lowering an audience's expectations, this fascinating book also includes an assortment of persuasion tips, such as: - The Chandler Bing Adjustment Match your argument to your audience (that is, persuasion is not about you).- The Belushi Paradigm Before people will follow you, they have to consider you worth following.
- The Yoda Technique Transform a banal idiom by switching the words around. Additionally, Heinrichs considers the dark arts of persuasion, such as politicians' use of coded language to appeal to specific groups. His sage guide has been fully updated to address our culture of "fake news" and political polarization. Whether you're a lover of language books or just want to win more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Warm, witty, and truly enlightening, it not only teaches you how to identify a paraleipsis when you hear it but also how to wield such persuasive weapons the next time you really, really need to get your way. This expanded edition also includes a new chapter on how to reset your audience's priorities, as well as new and improved ArgueLab games to hone your skills.
About the Author: Jay Heinrichs spent twenty-six years as a writer, editor, and magazine-publishing executive before becoming a full-time advocate for the lost art of rhetoric. He is Professor of the Practice of Rhetoric and Oratory at Middlebury College and lectures frequently on argument and persuasion, speaking to audiences ranging from Ivy League business students to NASA scientists to Southwest Airlines executives. He lives near Middlebury, Vermont.
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Bibliographic Details
Title: Thank You for Arguing, Fourth Edition (...
Publisher: Crown (edition 4)
Publication Date: 2020
Binding: Paperback
Condition: Good
Edition: 4.
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Thank You for Arguing, Fourth Edition (Revised and Updated): What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion
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Thank You for Arguing, Fourth Edition (Revised and Updated): What Aristotle, Lincoln, and Homer Simpson Can Teach Us about the Art of Persuasion
Published by
Crown Publishing Group (NY) April 2020, 2020
ISBN 10: 0593237382
ISBN 13: 9780593237380
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Thank You for Arguing, Fourth Edition (.
Published by
Crown Publishing Group (NY), US, 2020
ISBN 10: 0593237382
ISBN 13: 9780593237380
Used
Paperback
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Paperback. Condition: Very Good. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.nnTh e definitive guide to getting your way, revised and updated with new materi al on writing, speaking, framing, and other key tools for arguing more powe rfullynn"Cross Cicero with David Letterman and you get Jay Heinrichs."--J oseph Ellis, Pulitzer Prize-winning author of The Quartet and American Sphi nxnnNow in its fourth edition, Jay Heinrichs's Thank You for Arguing is y our master class in the art of persuasion, taught by history's greatest pro fessors, ranging from Queen Victoria and Winston Churchill to Homer Simpson and Barack Obama. nnFilled with time-tested secrets for emerging victori ous from any dispute, including Cicero's three-step strategy for inspiring action and Honest Abe's Shameless Trick for lowering an audience's expectat ions, this fascinating book also includes an assortment of persuasion tips, such as:nn The Chandler Bing Adjustment: Match your argument to your audience (that is, persuasion is not about you).n The Belushi Paradigm: Before people will follow you, they have to consider you worth f ollowing. n The Yoda Technique: Transform a banal idiom by switchi ng the words around. nnAdditionally, Heinrichs considers the dark arts of persuasion, such as politicians' use of coded language to appeal to specif ic groups. His sage guide has been fully updated to address our culture of "fake news" and political polarization. nnWhether you're a lover of langu age books or just want to win more anger-free arguments on the page, at the. Seller Inventory # RWARE0000074102
Quantity: 1 available
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Thank You for Arguing, Fourth Edition (.
Published by
Crown Publishing Group (NY), US, 2020
ISBN 10: 0593237382
ISBN 13: 9780593237380
Used
Paperback
Seller: Infinity Books Japan, Tokyo, TKY, Japan
Seller rating 2 out of 5 stars
Paperback. Condition: Very Good. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. The definitive guide to getting your way, revised and updated with new mate rial on writing, speaking, framing, and other key tools for arguing more po werfully "Cross Cicero with David Letterman and you get Jay Heinrichs."--Joseph Elli s, Pulitzer Prize-winning author of The Quartet and American Sphinx Now in its fourth edition, Jay Heinrichs's Thank You for Arguing is your ma ster class in the art of persuasion, taught by history's greatest professor s, ranging from Queen Victoria and Winston Churchill to Homer Simpson and B arack Obama. Filled with time-tested secrets for emerging victorious from any dispute, i ncluding Cicero's three-step strategy for inspiring action and Honest Abe's Shameless Trick for lowering an audience's expectations, this fascinating book also includes an assortment of persuasion tips, such as: The Chandler Bing Adjustment: Match your argument to your audience (that is, persuasion is not about you). The Belushi Paradigm: Before people will follow you, they have to consider you worth following. The Yoda Technique: Transform a banal idiom by switching the words around. Additionally, Heinrichs considers the dark arts of persuasion, such as poli ticians' use of coded language to appeal to specific groups. His sage guide has been fully updated to address our culture of "fake news" and political polarization. Whether you're a lover of language books or just want to win more anger-free arguments on the page, at the podium, or over. Seller Inventory # RWARE0000072165
Quantity: 1 available
Stock Image
Thank You for Arguing, Fourth Edition (.
Published by
Crown Publishing Group (NY), US, 2020
ISBN 10: 0593237382
ISBN 13: 9780593237380
Used
Paperback
Seller: Infinity Books Japan, Tokyo, TKY, Japan
Seller rating 2 out of 5 stars
Paperback. Condition: Very Good. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.nnTh e definitive guide to getting your way, revised and updated with new materi al on writing, speaking, framing, and other key tools for arguing more powe rfullynn"Cross Cicero with David Letterman and you get Jay Heinrichs."--J oseph Ellis, Pulitzer Prize-winning author of The Quartet and American Sphi nxnnNow in its fourth edition, Jay Heinrichs's Thank You for Arguing is y our master class in the art of persuasion, taught by history's greatest pro fessors, ranging from Queen Victoria and Winston Churchill to Homer Simpson and Barack Obama. nnFilled with time-tested secrets for emerging victori ous from any dispute, including Cicero's three-step strategy for inspiring action and Honest Abe's Shameless Trick for lowering an audience's expectat ions, this fascinating book also includes an assortment of persuasion tips, such as:nn The Chandler Bing Adjustment: Match your argument to your audience (that is, persuasion is not about you).n The Belushi Paradigm: Before people will follow you, they have to consider you worth f ollowing. n The Yoda Technique: Transform a banal idiom by switchi ng the words around. nnAdditionally, Heinrichs considers the dark arts of persuasion, such as politicians' use of coded language to appeal to specif ic groups. His sage guide has been fully updated to address our culture of "fake news" and political polarization. nnWhether you're a lover of langu age books or just want to win more anger-free arguments on the page, at the. Seller Inventory # RWARE0000074191
Quantity: 1 available
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Thank You for Arguing, Fourth Edition (Revised and Updated): What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion
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