Text and Cases in Marketing: A Scientific Approach (Classic Reprint)
Language: English
Published by Forgotten Books, 2018
- Softcover
- New
Seller: Forgotten Books, London, United KingdomForgotten Books
AbeBooks seller since June 2, 2021
Condition: New
£ 20.45
Quantity: Over 20 available
Add to basketItem description from seller
Print on Demand. This book is a groundbreaking guide to the crucial role of marketing in our dynamic economy. The author's innovative exploration of business concepts challenges traditional static views, instead emphasizing the importance of marketing as a means to increase both demand and production. This results in higher employment and living standards for all. Through a series of case studies and real-world examples, the author illustrates how marketing can be used to address one of the world's most pressing issues: the need to sustain a growing population. They maintain that the dynamic concept of marketing, with its focus on creating demand, will be essential for meeting the needs of a burgeoning global population. The book provides a comprehensive examination of the complexities and opportunities inherent in marketing, offering a framework for understanding marketing's role in stimulating demand and driving economic growth. It will be of interest to students and practitioners of marketing, as well as anyone seeking to understand the impact of marketing on our economic and social well-being. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book.…
Seller Inventory # 9781528406925_0
- Title
- Text and Cases in Marketing: A Scientific Approach (Classic Reprint)
- Author
- Edward Collins Bursk
- Publisher
- Forgotten Books
- Publication year
- 2018
- Condition
- New
- Book Type
- print-on-demand item
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1528406923
- ISBN 13
- 9781528406925
- Seller catalogs
- Marketing
With the exception of 1-3, 2-2, 2-3, 2-4, 2-10, 3-6, 3-10, 4-1, 4-4, 4-9, 5-1, 5-4, 5 - 5, 6-1, 6-8, and 6-9, all cases in this book have been individually copy righted by the President and Fellows of Harvard College. They are reprinted here by Special permission and may not be reproduced in whole or in part without the written permission of the President and Fellows of Harvard College.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
"Synopsis" may belong to another edition of this title.
Forgotten Books
London, United Kingdom
AbeBooks seller since June 2, 2021
Shipping rates from United Kingdom to U.S.A.
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Forgotten Books’ Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the quality of the aged text.
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FB &c Ltd
Dalton House, 60 Windsor Avenue
London, United Kingdom SW19 2RR
Forgotten Books publishes hundreds of thousands of rare and classic books.
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
This text has been digitally restored from a historical edition. Some errors may persist, however we consider it worth publishing due to the work's historical value.
The digital edition of all books may be viewed before purchase if you request a sample.
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