Tested Advertising Methods (Business Classics Series)
John Caples; Fred E. Hahn
ISBN 10: 013244609X ISBN 13: 9780132446099
Published by Prentice Hall Direct, 1997
Used
Hardcover
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ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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About this Item
Description:
Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G013244609XI2N00
Synopsis:
Here are all the proven selling techniques to remove the guesswork from advertising, making it a science of sure results. From writing the headline to making the offer...from finding the right appeal to putting it into your copy...from selling layouts to conducting practical, affordable testing, Caples shows you, step by step, how to make all your advertising successful.
You'll learn why some ads work, and why others fail. You'll discover how to write headlines that attract readers...choose graphics that help sell your product...and find the right appeal for your audience.
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Bibliographic Details
Title: Tested Advertising Methods (Business ...
Publisher: Prentice Hall Direct
Publication Date: 1997
Binding: Hardcover
Condition: As New
Dust Jacket Condition: No Jacket