Tested Advertising Methods Bus
Caples, John
ISBN 10: 013244609X ISBN 13: 9780132446099
Published by Prentice Hall, 1997
Used
Hardcover
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World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
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About this Item
Description:
Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00075816726
Synopsis:
Here are all the proven selling techniques to remove the guesswork from advertising, making it a science of sure results. From writing the headline to making the offer...from finding the right appeal to putting it into your copy...from selling layouts to conducting practical, affordable testing, Caples shows you, step by step, how to make all your advertising successful.
You'll learn why some ads work, and why others fail. You'll discover how to write headlines that attract readers...choose graphics that help sell your product...and find the right appeal for your audience.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Tested Advertising Methods Bus
Publisher: Prentice Hall
Publication Date: 1997
Binding: Hardcover
Condition: Good
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Tested Advertising Methods (Business Classics Series)
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Tested Advertising Methods (Business Classics Series)
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Tested Advertising Methods (Business Classics Series)
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Tested Advertising Methods (Business Classics Series)
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