Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
Caples; Hahn
ISBN 10: 0130957011 ISBN 13: 9780130957016
Published by Prentice Hall, 1998
Used
Soft cover
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Dream Books Co., Denver, CO, U.S.A.
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About this Item
Description:
Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly! Seller Inventory # DBV.0130957011.G
Synopsis:
The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Tested Advertising Methods (5th Edition) (...
Publisher: Prentice Hall
Publication Date: 1998
Binding: Soft cover
Condition: good
Edition: 5th or later Edition
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Tested Advertising Methods (Prentice Hall Business Classics)
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Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
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Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
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Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
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Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
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Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
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Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
Published by
Prentice Hall (edition 5th), 1998
ISBN 10: 0130957011
ISBN 13: 9780130957016
Used
Paperback
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Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
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