Ten Key Customer Insights: Unlocking the Mind of the Market
Schieffer, Robert
ISBN 10: 158799206X ISBN 13: 9781587992063
Published by South-Western Educational Pub, 2005
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Seller Inventory # 158799206X-3-33103644
Synopsis:
Develop effective marketing strategies and tactics, by gaining deeper insights into the perceptions, needs, motivations and preferences of your target customers with CUSTOMER INSIGHTS: UNLOCKING THE MIND OF THE MARKET. Companies that implement these strategies and tactics can expect to attract and retain more customers, grow their share of market, increase the productivity of their marketing efforts, and increase their profitability.
Synopsis: Schieffer (marketing, Northwestern University) focuses on ten key insights on customer perceptions, motivations, and preferences, and describes the key marketing tools and techniques that marketing experts use to glean these insights. Chapters cover macro trends, unmet needs, emotional and rational motivations, and segmentation and targeting, as we
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Bibliographic Details
Title: Ten Key Customer Insights: Unlocking the ...
Publisher: South-Western Educational Pub
Publication Date: 2005
Binding: hardcover
Condition: Good