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Presents a light-hearted guide to what not to do in business, discussing the eleven major mistakes that lead to failure, including quit taking risks, don't take time to think, and send mixed messages.
About the Author: Donald R. Keough is chairman of the board of the investment banking firm Allen & Company. He served as president, chief operating officer, and a director of The Coca-Cola Company from 1981 to 1993. He was reelected a director of the company in 2004. He has served on many prominent boards of directors including those of Berkshire Hathaway, McDonaldÂ’s, The Washington Post Company, Home Depot, H. J. Heinz Company, and The University of Notre Dame.
Title: The Ten Commandments for Business Failure
Publisher: Portfolio
Publication Date: 2008
Binding: Hardcover
Condition: Good